Position: Marketing Assistant
Status: Salaried Non-Exempt
Hours: 8:30 am to 4:30 pm
Days: Monday through Friday, with occasional evenings and weekends as required
Reports To: Vice President of Marketing
Location: Louisville, KY
COMPANY OVERVIEW
Lofted Spirits brings together Bardstown Bourbon Company, Green River Distilling Company and Lofted Custom Spirits. The Kentucky-based company produces and markets American whiskey brands and provides custom distillation, aging, and bottling services.
WHO WE ARE
From bespoke bourbon production to boundary-pushing brands, Lofted Spirits is where tradition meets transformation. Expanding on the work started by Peter Loftin in 2016, and today the number one producer of Kentucky contract whiskey, Lofted Spirits pioneered a world-class, industry-shaking approach to custom contract distillation while developing some of the fastest growing brands in American Whiskey, Bardstown Bourbon and Green River. A unified entity, Lofted Spirits is built to lead the global whiskey industry, delivering exceptional experiences through innovation, trust, and transformative industry impact while crafting some of the world’s most desired and awarded whiskies. Lofted Spirits joined the PPC family of companies in 2022. Learn more at www.LoftedSpirits.com.
Bardstown Bourbon Company is pushing the boundaries of innovation while honoring the traditional art of making great whiskey. With the most modern, technically advanced whiskey distillery, Bardstown Bourbon combines the highest quality distillation and spirited hospitality into a modern, authentic bourbon experience unlike any other on the Kentucky Bourbon Trail™. Bardstown Bourbon Co. is working to push the entire industry in a direction that is more innovative, more transparent, and more collaborative. Bardstown Bourbon was named 2023 Worldwide Whisky Producer of the Year by IWSC, Brand Innovator and Distiller of the Year at the 2025 Icons of Whisky, and the brand’s Amrut Indian Whisky collaboration, the first of its kind, was honored as the highest-rated American Whiskey by Whisky Advocate in 2024. Bardstown Bourbon Co. is part of Lofted Spirits, one of the largest American Whiskey distillers in the U.S. For more information visit BardstownBourbon.com.
Green River Distilling Co. is a celebration of classic Kentucky, honoring the past while staying firmly planted in the present. The 10th oldest licensed distillery in Kentucky (DSP-KY-10), Green River is known as "the Whiskey Without Regrets," and enjoys a rich history dating back to 1885. Reintroduced in 2022, Green River Distilling Co. proudly calls Owensboro, Kentucky home and serves as the westernmost outpost of the Kentucky Bourbon Trail™. Authentic and approachable, Green River offers a growing portfolio of whiskeys crafted from historic mash bills. Blended to create a smooth and welcoming taste profile, Green River Distilling Co. is a true testament to simplicity and quality going hand-in-hand. Green River is part of Lofted Spirits, one of the largest American Whiskey distillers in the U.S. For more information visit GreenRiverWhiskey.com.
JOB SUMMARY
The Marketing Assistant supports marketing execution across Bardstown Bourbon Company, Green River Distlling Compnay and Lofted Custom Spirits. Working for the marketing team, the role assists with social media, point-of-sale materials, communications, brand programs, and Account Based Marketing.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES
Social Media Support
- Assist the Head of Social and brand social teams across all social media channels, including writing, scheduling and publishing posts.
- Respond to comments and messages within brand guidelines, and flag questions or issues that require team input.
- Support content development by drafting copy, gathering assets, and helping create and adapt content for each channel.
Co Manufacturing Support
- Support the Lofted Custom Spirits contract team on LinkedIn by gathering updates, drafting posts and coordinating publication of approved content.
- Support CRM development through the Account Based Marketing (ABM) program, including researching target accounts and contacts, updating records, and maintaining data accuracy.
- Assist with ABM program execution, including campaign materials, schedules, lead and activity tracking, reporting and coordination with the contract team and agency partners.
Point of Sale Management
- Manage the Image Seller point-of-sale portal day to day, keeping product listings, images, inventory information and promotional materials current.
- Coordinate material orders, fulfillment questions and replenishment with vendors and Sales.
Monthly Communications and PR Support
- Prepare and distribute the monthly Brand Spotlight email, gathering team updates, and coordinating content and approvals.
- Track media coverage, maintain coverage logs, and prepare monthly PR monitoring summaries and communications with the PR team.
- Assist with award submissions, media requests and related materials, keeping information and deadlines organized.
Brand Programs and Product Samples
- Coordinate the tactical execution of annual brand programs, including Father’s Day and Tailgate, by organizing materials, timelines, vendors, and delivery.
- Arrange product samples for media, customers, partners and events, including request tracking, packing, shipping and delivery follow-up.
- Support brand activations and events through preparation, onsite assistance, setup, and breakdown.
Project and Administrative Support
- Update assigned projects in Monday.com, maintain timelines, and follow up on outstanding tasks.
- Gather research, compile reports, organize marketing assets, and assist with presentations and routine administrative needs.
- Provide flexible support across priority marketing projects as team needs change.
DESIRED QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent experience.
- Three (3) years of previous marketing, communications, or administrative experience preferred, including internships.
- Strong organization, attention to detail and time management, with the ability to manage multiple assignments and meet deadlines.
- Clear written and verbal communication skills, with the ability to write and proofread professional content.
- Proficiency in Microsoft Office and familiarity with social media platforms; willingness to learn Monday.com, Image Seller, CRM tools and other marketing systems.
- Comfort using AI tools to support research, drafting and routine tasks, with careful review for accuracy.
- Ability to take initiative, follow through on assignments and work collaboratively across the team.
- Must be at least 21 years old and have reliable transportation for local travel.
PHYSICAL REQUIREMENTS
- Ability to stand and walk during indoor and outdoor events, assist with setup and breakdown, and lift and move boxes of samples and materials weighing up to 50 pounds, with or without reasonable accommodation.
Lofted Spirits is committed to equality of opportunity in all aspects of employment. It is the policy of Lofted Spirits to provide full and equal employment opportunities to all employees and potential employees, without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
- Three years of marketing, communications, or administrative experience, including internships
- Strong organization, attention to detail, and time management skills
- Ability to manage multiple assignments and meet deadlines
- Clear written and verbal communication skills
- Ability to write and proofread professional content
- Proficiency in Microsoft Office
- Familiarity with social media platforms
- Willingness to learn Monday.com, Image Seller, CRM tools, and other marketing systems
- Comfort using AI tools for research, drafting, and routine tasks with careful accuracy review
- Ability to take initiative, follow through, and collaborate across the team
- Must be at least 21 years old
- Reliable transportation for local travel
- Ability to stand and walk during events and assist with setup and breakdown
- Ability to lift and move boxes weighing up to 50 pounds, with or without reasonable accommodation
What We Do
Bardstown Bourbon Company is a Kentucky whiskey distiller producing estate-distilled bourbon and rye, blended whiskies, and experimental barrel-finished releases. It also provides custom contract distilling for other whiskey and bourbon brands, supporting projects from mashbill design and private-label development through bottling, laboratory testing, and logistics. Its Bardstown distillery offers tours and tastings, combining whiskey production with a visitor experience rooted in Kentucky’s bourbon tradition.
