Marketing and Group Sales Intern

Semester: Spring 2026
Position Status: Part-Time  
Exemption Status: Non-Exempt 

Core Values 
Inclusion, Creative Excellence, Innovation, Collaboration, Purposeful Service 

Position Overview 
The Marketing & Group Sales Intern will support the Marketing and Group Sales teams in promoting events, engaging audiences, and developing sales opportunities. This semester-long internship provides hands-on experience in performing arts marketing, audience development, customer relationship management, campaign analytics, and community engagement. The intern will contribute to departmental priorities while taking ownership of a defined project that supports TPAC’s marketing and audience development goals. 

Primary Responsibilities: 

Marketing & Audience Development 

• Support the development and execution of targeted marketing campaigns focused on audience engagement, subscription retention, and new audience acquisition. 
• Create and assist with marketing content, including social media posts, email communications, presentations, and promotional materials. 
• Research audience trends, customer interests, and opportunities to expand engagement with TPAC programming. 
• Monitor campaign performance and assist with analyzing results to identify opportunities for improvement. 

Group Sales & Prospect Development 

• Research prospective group clients, organizations, and community partners to identify qualified sales opportunities. 
• Assist with targeted outreach and follow-up to generate interest in group ticket purchases and experiences. 
• Support group sales initiatives by organizing prospect information, tracking engagement, and maintaining accurate sales opportunity records. 
• Identify opportunities to strengthen relationships with existing group clients and encourage repeat bookings. 
• Customer Relationship Management (CRM) 
• Gain hands-on experience using Tessitura to support marketing, sales, and audience engagement initiatives. 
• Maintain accurate customer and prospect records and document relevant interactions. 
• Assist with audience segmentation, campaign reporting, and customer engagement efforts. 
• Support initiatives designed to strengthen subscriber relationships, encourage renewals, and improve the customer experience. 

Community Engagement & Cross-Functional Collaboration 

• Assist with targeted community outreach and partnership initiatives that introduce TPAC programming to new audiences. 
• Support select promotional events and group experiences as they relate to marketing and audience development goals. 
• Collaborate with Marketing, Group Sales, and other relevant departments to support shared initiatives. 
• Participate in team meetings and planning discussions to gain insight into departmental strategy and decision-making. 

Cumulative Project 

• Lead a defined marketing, sales, or audience development project aligned with current departmental priorities. 
• Collaborate with the supervising team to establish project goals, identify target audiences, develop an implementation plan, and determine success measures. 
• Track progress, evaluate results, and present a final summary of outcomes and recommendations to the team. 
• Potential project areas may include subscriber retention, qualified prospect generation for new subscription acquisition, targeted audience development campaigns, or community engagement initiatives. The final project will be selected in collaboration with the supervisor based on departmental needs, available resources, and the internship timeline. 

Learning Opportunities 

Through this internship, the student will: 

• Learn performing arts marketing strategies and audience development techniques. 
• Gain practical experience using Tessitura CRM for customer relationship management, audience segmentation, and sales tracking. 
• Develop skills in campaign analytics, content creation, prospect research, and customer engagement. 
• Understand how marketing and group sales strategies support ticket sales, subscription retention, and organizational goals. 
• Participate in cross-functional planning and strategy meetings to gain exposure to collaboration across departments. 
• Receive mentorship, feedback, and professional coaching from marketing and sales professionals. 
• Build a portfolio of work and gain experience presenting project outcomes and recommendations. 

Success Metrics & Expected Outcomes 

By the conclusion of the internship, the student is expected to: 

• Complete one defined project with documented goals, deliverables, and an evaluation of results. 
• Produce agreed-upon marketing content, campaign materials, or prospect research deliverables that support departmental priorities. 
• Demonstrate proficiency in core Tessitura functions relevant to assigned projects and responsibilities. 
• Provide a summary of campaign, prospect, or audience engagement findings, including actionable recommendations where appropriate. 
• Present a final project recap outlining objectives, work completed, measurable results where available, and lessons learned. 
• Specific deliverables, timelines, and performance indicators will be established with the supervisor at the beginning of the internship. Success will be evaluated based on the quality and timeliness of work, achievement of agreed-upon objectives, demonstrated skill development, and the intern’s ability to communicate findings and recommendations. 

Skills and Knowledge 

• Individuals who are interested and eager to learn what it means to have a career at a performing arts center.  
• All majors are encouraged to apply.  
• Candidates should have applicable knowledge and experience in the area they are seeking an internship.  
• Candidates should be rising juniors, rising seniors, or graduate students.  
• Candidates should be in good standing (academic and conduct) with their institution. 

Software and Services Used 

• Momentus Elite, Asana, Prospect2, Microsoft Word and Excel, Tessitura, ADP, Adobe 

Frequent Functions and Working Conditions 

• Work in an office environment.  
• Ability carry and lift up to 25 pounds. 
• Must be able to stand, sit, or walk for extended periods of time.   
• Flexibility to work nights and weekends. 

TPAC is an Equal Employment Opportunity employer.  All aspects of the employment process will be merit-based and applied without discrimination on the basis of race, color, religion, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristics.