Marketing and Communications Strategist

Marketing & Communications Strategist

Position Summary

The Marketing & Communications Strategist supports the planning, development and execution of internal and external communications, digital marketing, social media, web content development and community-facing initiatives. This position serves as a key communications resource across the organization, working collaboratively with market leadership teams, clinical staff and other stakeholders to develop clear, engaging and consistent messaging for employees, patients and other external audiences. The role combines strategic planning with hands-on content creation and execution across multiple communication and marketing channels.

Essential Duties and Responsibilities

• Develop, write, edit and distribute internal communications, including employee announcements, organizational updates, leadership communications and other employee-facing messaging.
• Support the development and ongoing management of the employee intranet platform, ensuring content is timely, organized, engaging and accessible.
• Develop and execute organic and paid social media strategies across multiple platforms, including content planning, copywriting, publishing (including paid media placements to support recruiting) and campaign management.
• Create written, visual and multimedia content for social media and other digital channels, including customized clinic messaging, while maintaining consistent brand voice and messaging.
• Serve as a liaison to website hosting provider for content development and updates, collaborating with internal departments and agency partners to ensure information is accurate, timely and aligned with organizational priorities.
• Develop and support marketing strategies for other digital communication platforms, including electronic signage.
• Develop, coordinate and distribute patient communications, including targeted email messaging and other digital outreach.
• Write, edit and produce external-facing editorial and public relations content, including newsroom articles, press releases, blog content, award announcements, organizational news and other public-facing communications.
• Translate complex information into clear, concise and audience-appropriate messaging for employees, patients and external stakeholders.
• Serve as key business partner to HR teams.
• Collaborate with cross-functional teams to identify communications needs and develop integrated marketing and communications strategies supporting organizational goals.
• Support executive communications and leadership messaging, including presentations, organizational announcements and other strategic communications as needed.

Marketing & Communications Strategist, cont.

• Attend and support community outreach events, helping strengthen brand awareness and patient engagement.
• Identify opportunities to promote community involvement, accomplishments, events and employee or patient stories across social media and online channels.
• Monitor social media performance, digital campaign results, audience engagement and other metrics to help guide content strategy and improve effectiveness.

Knowledge, Skills and Abilities

• Strong writing, editing, proofreading and storytelling skills with the ability to communicate effectively across a variety of audiences and channels.
• Knowledge of internal communications, social media, digital marketing, content development, public relations and web communications.
• Experience developing and managing organic and paid social media content and campaigns.
• Ability to create and adapt content for email, web, social media, newsroom, digital signage and other communication platforms.
• Strong organizational and project-management skills with the ability to manage multiple priorities and deadlines.
• Ability to collaborate effectively with executives, department leaders, employees and external partners.
• Strong understanding of brand voice, audience engagement and integrated communications.
• Ability to analyze communications and marketing performance data and use insights to improve future efforts.

Preferred Qualifications

• Bachelor's degree in marketing, communications, public relations, journalism, business or a related field, or equivalent professional experience.
• Professional experience in marketing, communications, social media, digital content, public relations or a related field.
• Experience supporting communications across multiple channels, including internal communications, social media, email, web and digital marketing.
• Healthcare industry experience preferred.