Marketing and Communications Manager

Job Summary

The Marketing & Communications Manager leads local outreach, patient engagement and public relations for MMHC. This position develops and manages the organization's marketing plan and efforts to promote its mission, providers and grow its services. Acting as the primary storyteller, brand champion and media liaison, this position is key to building trust and strong ties with the community, local businesses and staff at MMHC.

Essential Job Functions

Job functions are those tasks, duties and responsibilities that comprise the means of accomplishing the job's purpose and objectives. Job functions are critical or fundamental to the performance of the job. They are the major functions for which the person in the job is held accountable.

Supervisory Responsibilities: 

• Manages the Marketing & Foundation Coordinator and Employee Community Committee.

Strategic Marketing & Brand Management:

• Develop & implement a comprehensive marketing strategy and plan to promote the organization's mission, programs and services.
• Design and execute data-driven marketing campaigns to promote specific service lines.
• Maintain visual and print brand consistency across all departments, signage promotional materials and internal documents. Ensure consistency and alignment with MMHC's values and mission.
• Analyze local healthcare demographic and patient migration patterns and work with leadership teams to identify opportunities for service growth.
• Monitor and analyze marketing performance metrics, adjusting strategies as needed to achieve goals.

Public Relations & Communication:

• Serves as a liaison/spokesperson with local newspapers, radio stations and press. Draft and distribute appropriate press release materials.
• Collaborate with leadership team to draft timely and accurate messaging both internally and externally as directed.
• Create compelling messaging and content across various channels, including digital media, print materials and events.
• Collaborate with internal teams and external partners to execute marketing campaigns and initiatives.
• Coordinates community events, supports facility activities, and tours as appropriate.
• Participates in appropriate professional and community committees.

Content Creation & Digital Media:

• Oversee content calendar, growth and community engagement across Facebook, LinkedIn, Instagram and local digital platforms.
• Manages website updates, search engine optimizations and user experience metrics to keep patient portals and information accessible.
• Writes, edits and produces compelling internal and external communications, reports, patient testimonials, videos and educational brochures.

Note: This job description does not state or imply that the above are the only duties and responsibilities assigned to this position. Employees holding this position may be directed to perform job-related tasks other than those specifically presented in this job description.

Minimum Qualifications

• Bachelor's degree in marketing, communications, public relations, journalism or related field.
• 3 - 5 years of progressive experience in marketing or public relations.
• Demonstrated success in developing and implementing marketing strategies, preferably in the nonprofit or healthcare sectors.
• Exceptional written, editorial and verbal communication skills.
• Technical proficiency with content management systems, email marketing tools and social media schedulers.
• Willingness to attend occasional evening and weekend meetings and community events.

Knowledge, Skills & Abilities (KSAs)

• Leadership and team development.
• Regulatory and compliance knowledge.
• Operational and financial management.
• Effective communication and collaboration.
• Strategic thinking and problem-solving.
• Commitment to patient-centered, community-focused care.
• Adaptability - proactively navigating constant industry shifts - such as regulatory changes, financial pressures and technological advancements - by swiftly adjusting strategies, fostering innovation and empowering teams.
• Ability to work independently and meet the demands of a CAH/rural hospital environment.
• Skilled at incorporating AIDET into professional practice.
• Understands role in patient confidentiality and must protect patient information from unauthorized access, use or disclosure as defined by HIPAA.
• Ability to respond quickly and decisively to emergency situations and participate in shelter-in-place and disaster response protocols.
• Skilled in building productive and professional working relationships with employees, providers, senior leaders and stakeholders from varied cultural, professional and personal backgrounds.

Preferred Qualifications

• Prior experience in a healthcare organization preferred.
• Familiarity with the organization's service area.
• Expertise in data analytics, digital marketing and project management, to guide teams, interpret trends, and execute effective, data-driven strategies.
• Familiarity with HIPAA compliance regarding patient privacy and photography in marketing materials.

Computer Skills

Proficiency in Microsoft Office Suite (Word, Excel, Outlook), secure messaging applications and collaborative tools (Microsoft Teams, Adobe Creative Suite, Canva). Proficiency with Paycom HRIS system and related computer software necessary for this position.

Reasoning & Critical Thinking

Apply logical problem-solving and decision-making skills in complex situations. Make sound decisions in real time, often under pressure, using critical thinking. Analyze data and scenarios to identify patterns, inconsistencies and opportunities. Evaluate multiple approaches and propose innovative solutions with sound judgement.

Language & Communication Skills

Able to communicate complex ideas clearly in both written and verbal formats. Adapt tone, style and messaging for diverse audiences and contexts. Ability to write high-quality drafts, proposals, reports and presentations. Ability to effectively present information in one-on-one meetings as well as small and larger groups (i.e., employees, customers, vendors, community organizations, etc.).

Mathematics & Analytical Abilities

Ability to accurately perform basic mathematical calculations in all units of measure using whole numbers, common fractions and decimals. Ability to calculate figures and amounts such as discounts, interest, commissions, etc. Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations and in analysis of quality assurance data.

Standards of Employment

• Understands and adheres to MMHC's compliance standards as outlined in MMHC's Compliance Program.
• Attend all mandatory education programs and demonstrate proficiency related to safety and job-related regulatory compliance.
• Attend all department-specific training and demonstrate proficiency related to general safety and job-related hazards.
• Understand and follow MMHC procedures for exposure control/blood borne and airborne pathogens.
• Comply with all relevant MMHC policies, procedures, guidelines and all other regulatory standards and requirements. 
• Attire is neat, clean and appropriate for the work environment and adheres to MMHC policy.
• Wear proper identification while on duty.
• Maintain confidentiality of all MMHC and patient information at all times.
• Report to work on time and maintain defined standards for attendance.
• Attend mandatory meetings.
• Able to perform essential job duties that meet job performance expectations and organizational standards while upholding MMHC mission and values.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand, walk, sit, use fingers and hands, handle or feel and reach with hands and arms. The employee is occasionally required to climb or balance, stoop, kneel, crouch or crawl, and taste or smell. The employee must frequently lift and/or move (push/pull) up to 25 pounds and occasionally lift and/or move up to 35 pounds. Lifting and/or moving of more than 35 pounds shall require the use of an assistive device or team member assist. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Ability to meet physical demands of rural clinic and hospital work. Ability to meet the physical demands of rural hospital and clinic work, including during emergency situations and/or disaster protocols.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts, needles or sharps, the challenges of variable hours, shifting resources and work situations inherent in CAH/rural hospital settings, hazards and/or biohazard medications, fumes or airborne particles, toxic or caustic chemicals, outside weather conditions, risk of electric shock and radiation, bloodborne pathogens and exposed to latex. The noise level in the work environment is usually moderate.