Marketing and Communications Coordinator

The Marketing and Communications Coordinator supports the marketing, fundraising and community outreach departments in all functions and reports to the Director of Marketing and Development.  This position will assist with aspects of marketing, including content development, social media management, video production, and marketing analytics reporting. This position also supports community relations, outreach and fundraising efforts. They will collaborate with others to develop and implement marketing, outreach, and fundraising initiatives.

This position must be a team player, and show humility, trustworthiness, and respect. It is important for individuals to be committed to a continuous learning environment and a champion for change, with a teamwork mentality. This position will also be responsible for collaboration with Lighthouse of Houston’s support departments. This position reports to the Director of Marketing and Development. 

Mission:

To enable and empower people who are blind or low vision to realize their full potential.

The Marketing and Communications Coordinator must set a good example and constantly demonstrate the Light (LIGHT) Principles of Leadership, Integrity, Growth, Humility and Trust.  It is important for individuals to be committed to a continuous learning environment and a champion for change, with a teamwork mentality.

• Provides support in the implementation and creation of digital communication strategies for social media platforms, emails, newsletter, YouTube and website.
• Assist in creation of digital campaigns to engage audiences through online platforms, including social media and website.
• Create online, social media engagement for all events and programs. Captures photos and videos for social media and provides support.
• Maintains comprehensive content calendar in collaboration with marketing communications team and other departments as necessary.
• Support design and implement marketing strategies to create awareness.
• Provide support in creation of print and online materials related to marketing and fundraising development.
• Develop and maintain productive working relationships with sponsors, volunteers and co-workers.
• Assist in planning and execution of internal and external fundraising events, communication, storytelling and follow-up.
• Assist with SEO, paid ads for web and social media.
• Assist in writing, submitting and uploading press releases, blog posts and newsletters.
• Support events planned and hosted at The Lighthouse.
• Represent The Lighthouse at external community events.
• Other duties as assigned.

Education, Licensure and Experience:

• Bachelor’s degree in marketing, communications, fundraising or related field.
• Minimum 1-3-years of proven experience in related field
• Experience in digital campaigns, photo/video editing software, WordPress or HTML/CSS

Knowledge Skills and Abilities

• Experience in digital advertising tools (social media ads, Google Ads)
• Effective communication and writing skills.
• Experience working with HTML/CSS on WordPress
• Strong analytical skills and experience in Google Analytics
• Experience with digital photography, videography, and editing programs, including Premiere Pro, Photoshop, Audition, other Adobe programs, and Canva. 
• Experience building partnerships with agencies and businesses
• Experience working and interacting with people with disabilities
• Knowledge of managing educational events such as workshops and conferences
• Strong organizational, program and project management skills
• Microsoft Office- minimum mid-level proficient
• Ability to problem solve, critical thinking and to continuously improve process, practices and tools.

Supervisory Responsibilities:

• This position does not have supervisory responsibilities but interacts and collaborates with other departments for strategic opportunities in helping to meet the organization’s goals and objectives.

Physical Demands and Working Conditions

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities.

• This position requires frequently sitting in a sedentary position and could require frequent standing and walking for long periods of time.

The Lighthouse of Houston for the Blind is an equal opportunity employer and value a diverse workforce and equal opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, national origin, disability, veteran status or any other basis protected by the federal, state or local laws.