Marketing and Communications Associate

Essential Duties and Responsibilities: Includes the following; other duties may be assigned.

Marketing & Communications Coordination

• Supports the development and execution of integrated marketing and communications strategies that increase awareness of the organization, programs, services, providers, locations, and community initiatives.
• Coordinates marketing projects from initial request through completion, including timelines, content development, approvals, production, distribution, and follow-up.
• Develops and maintains marketing calendars, project timelines, campaign schedules, and related tracking documents.
• Assists with writing and editing marketing materials, organizational communications, promotional content, patient-facing materials, presentations, and other collateral.
• Works with internal departments to gather information and translate organizational priorities into clear, engaging, audience-appropriate communications.
• Ensures marketing materials and communications are consistent with organizational branding, messaging, voice, and visual identity.
• Coordinates with external printers, designers, media representatives, promotional vendors, photographers, and other marketing partners as needed.

Digital Marketing & Social Media

• Supports day-to-day management of organizational social media platforms and digital communications.
• Develops, schedules, and publishes engaging social media content aligned with organizational priorities and campaigns.
• Assists with creating social media graphics, short-form video, photography, reels, stories, and other digital content.
• Monitors social media engagement, comments, messages, mentions, and emerging trends and escalates issues when appropriate.
• Maintains an organized social media content calendar to ensure consistent and strategic communication.
• Supports paid digital advertising and social media campaigns, including campaign coordination, audience targeting, creative development, monitoring, and reporting.
• Tracks digital performance metrics and assists with analyzing reach, engagement, conversions, audience growth, and campaign effectiveness.
• Identifies opportunities to strengthen the organization's digital presence and engagement with patients and community audiences.

Website & Online Presence

• Coordinates routine website content updates, including services, providers, locations, events, news, announcements, and organizational information.
• Reviews website content regularly for accuracy, functionality, consistency, and timeliness.
• Works with appropriate staff and vendors to facilitate website revisions and enhancements.
• Supports search engine optimization (SEO) efforts through effective content development, keywords, metadata, and other established practices.
• Assists with maintaining accurate organizational information across online directories, search engines, and other digital platforms.
• Monitors website analytics and assists with reporting on traffic, user behavior, referrals, and campaign performance.

Public Relations & Media Support

• Supports organizational public relations and earned-media activities.
• Assists with drafting media alerts, news releases, talking points, media pitches, fact sheets, organizational background materials, and other media communications.
• Maintains and updates media contact lists and related databases.
• Assists with coordinating media interviews, press events, photography, video shoots, and other media opportunities.
• Tracks organizational media coverage and maintains records of earned-media placements.
• Supports preparation of leadership, providers, and subject-matter experts for media opportunities as directed.
• Identifies positive organizational stories, patient-impact opportunities, community initiatives, milestones, and other content appropriate for media outreach and storytelling.

Traditional Marketing & Advertising

• Coordinates production and placement of traditional marketing materials, including flyers, brochures, postcards, signage, banners, advertisements, promotional materials, and other collateral.
• Supports print, outdoor, radio, television, direct-mail, and other traditional advertising initiatives as assigned.
• Works with vendors to obtain estimates, coordinate production specifications, proof materials, and ensure timely delivery.
• Maintains organized files and inventory of marketing materials and promotional items.
• Assists with monitoring campaign expenditures and vendor deliverables.

Content Development & Storytelling

• Develops clear, engaging, and audience-appropriate content for digital, print, internal, external, and community-facing communications.
• Assists with identifying and developing stories that demonstrate organizational impact, patient experiences, employee accomplishments, partnerships, programs, and community engagement.
• Conducts interviews and gathers information from staff, providers, patients, partners, and other stakeholders as appropriate.
• Supports photography and video content collection at organizational and community events.
• Maintains organized digital libraries of approved photos, videos, graphics, marketing materials, and other creative assets.

Internal Communications

• Assists with developing and distributing organizational announcements, employee communications, newsletters, event information, and other internal communications.
• Coordinates with Human Resources, Operations, Clinical Services, and other departments to ensure internal communications are accurate, timely, and appropriately branded.
• Supports communication efforts related to organizational initiatives, employee engagement, service excellence, events, and other internal priorities.

Events & Community Engagement

• Provides marketing and communications support for organizational events, health fairs, community outreach activities, open houses, press events, sponsorships, and special initiatives.
• Develops promotional materials and communication plans to support event awareness and participation.
• Assists with event photography, social media coverage, signage, collateral, media coordination, and post-event communications.
• Collaborates with the Community Outreach team to promote organizational participation in community events and initiatives.
• Represents the organization professionally at community and organizational events as assigned.

Brand Management & Quality Control

• Helps maintain consistency of organizational branding across print, digital, environmental, promotional, and communication materials.
• Reviews materials for grammar, spelling, accuracy, visual consistency, appropriate messaging, and brand compliance.
• Maintains current templates, logos, brand assets, photographs, marketing files, and approved organizational materials.
• Supports efforts to protect and strengthen the organization's reputation and public image.

Project Management, Reporting & Performance

• Manages multiple assignments and deadlines while maintaining strong attention to detail and quality.
• Maintains project trackers and provides regular status updates regarding assigned marketing initiatives.
• Collects and organizes marketing performance data and assists with preparing monthly, quarterly, campaign, and event reports.
• Tracks key performance indicators related to digital engagement, website traffic, social media, campaigns, media coverage, event promotion, and other marketing initiatives.
• Uses performance data to identify opportunities for improvement and inform future marketing activities.
• Maintains organized electronic files, records, vendor information, marketing assets, and project documentation.

Required:

Preferred:

• Experience in healthcare, nonprofit, community-based, public health, or mission-driven organizations.
• Experience supporting integrated marketing campaigns across digital and traditional channels.
• Experience with website content management systems, email marketing platforms, social media management tools, and digital analytics.
• Experience with photography, video, basic graphic design, and/or short-form digital content creation.
• Familiarity with media relations and public relations practices.