Marketing and Business Development Manager

Build the Future of Marketing & Business Development at Advanced Roofing

Are you a strategic Marketing and Business Development leader who knows how to turn market opportunities into measurable business growth?

Advanced Roofing is looking for a Marketing & Business Development Manager to lead our marketing strategy and help drive business development efforts across our divisions and markets throughout Florida.

This is not a traditional marketing role. We are looking for a commercially minded leader who can connect marketing, business development, lead generation, CRM, customer relationships, and sales pipeline strategy. The right person will be equally comfortable developing a go-to-market strategy, analyzing lead and pipeline performance, leading teams, building industry relationships, and ensuring our marketing investment translates into measurable opportunities.

COMPANY SUMMARY

Advanced Roofing, Inc established in 1983, is the largest commercial roofer and specialty contractor in Florida and the 10th largest in the country. The business has consistently experienced year-over-year growth, driven by its reputation for top-quality work with exceptional and professional customer service. Our leadership is built on the foundation of honesty, integrity, and dedication. We strive to identify talented employees who share the same values and are committed to continuous growth.

Why Advanced Roofing?

COMPANY CULTURE

We’re building owners, not just roofs! With a growing presence across multiple markets, Advanced Roofing continues to promote the core values that shaped the foundation of our family business 40+ years ago. Today, as an employee-owned company, we believe our people are our greatest asset and the cornerstone of our success. Each of us brings a unique passion for what we do, and together, everyone achieves more.

Our leadership is built on honesty, integrity, and dedication—and now, ownership. Starting January, 2026, Advanced Roofing became an Employee-Owned Company through our Employee Stock Ownership Plan (ESOP). When you join us, you’re not just an employee, you’re a co-owner in a company that’s built to last.

Why Choose Us?

•    Zero cost, all upside – The company funds everything.

•    Real wealth-building – Potential to grow hundreds of thousands in retirement equity.

•    Same great pay & benefits – Plus an ownership stake in the future.

•    Financial stability you can count on – 40+ years strong and now employee-owned, ensuring independence and long-term success.

•    Leadership you trust – Our experienced management team and previous owners remain actively involved through the Board, guiding the company forward.

•    A voice that matters – Every decision impacts what you own.

•    Room for growth – Opportunities to advance within your department and location.

•    Comprehensive benefits – Health, dental, vision, 401(k) with matching, paid time off, and more.

•    Our A Players Know A Players - Refer a friend and earn up to $2,000!

•    We are a pet friendly environment

Our commitment to quality goes beyond our work. To us, quality also means improving the life and well-being of our neighbors. That’s why we invest in supporting the causes that better the communities in which we live and work. What makes us Advanced? Each of our associates travels a unique path, yet our personal and professional values align to make our business thrive. Performance drives our company through the lens of service, integrity, and shared ownership.

KEY RESPONSIBILITIES

Marketing, Growth & Go-to-Market Strategy

•    Develop and execute integrated marketing and business development strategies that support company growth objectives.

•    Develop go-to-market strategies for new markets, services, customer segments, and business opportunities.

•    Build division-specific growth plans in partnership with operational and business leaders.

•    Identify market opportunities, customer segments, industry trends, and channels that can drive new business.

•    Lead initiatives designed to increase qualified leads, customer acquisition, market penetration, and pipeline opportunities.

•    Establish KPIs and reporting that connect marketing and BD activity to measurable business results.

•    Manage budgets and continually evaluate ROI to determine where resources should be increased, reduced, or redirected.

Business Development & Pipeline Growth

•    Lead and support Business Development initiatives across multiple markets and divisions.

•    Partner with Business Development, Sales, and operational leaders to develop strategies that generate qualified opportunities and strengthen customer relationships.

•    Establish consistent processes for lead generation, lead qualification, follow-up, pipeline management, and CRM utilization.

•    Evaluate lead sources, conversion rates, pipeline activity, and market opportunities to determine where the organization should focus its efforts.

•    Support relationship-building strategies with customers, prospects, industry associations, strategic partners, and key market influencers.

•    Develop strategies around trade associations, networking opportunities, conferences, trade shows, and customer events.

•    Help create accountability around BD activities, pipeline development, and measurable results.

CRM, Analytics & Performance

•    Drive effective utilization of CRM systems to improve visibility into leads, opportunities, customer activity, and pipeline performance.

•    Ensure accurate tracking of lead sources and marketing/BD activities.

•    Develop reporting and dashboards that provide leadership with actionable insight into marketing effectiveness, BD activity, and pipeline performance.

•    Analyze campaign results, customer acquisition activity, conversion performance, and ROI.

•    Use data to identify gaps and opportunities and continuously improve marketing and BD strategies.

Digital Marketing & Brand Development

•    Oversee website performance, SEO, paid search, social media, email marketing, digital advertising, and lead-generation campaigns.

•    Lead marketing automation and digital customer acquisition initiatives.

•    Direct content, case studies, sales collateral, presentations, and other materials supporting Marketing and Business Development.

•    Strengthen brand visibility through PR, digital channels, industry involvement, events, customer success stories, and thought leadership.

•    Ensure consistent branding and messaging across divisions and markets.

Leadership & Collaboration

•    Lead, develop, and create accountability across Marketing and Business Development resources.

•    Partner closely with executive leadership, Operations, Sales, and division leaders.

•    Manage external marketing agencies, freelancers, web developers, and other strategic vendors.

•    Establish scalable processes and expectations across multiple divisions and locations.

•    Create alignment between Marketing, Business Development, Sales, and Operations so teams are working toward shared growth objectives.

•    Coach team members around performance expectations, measurable goals, and continuous improvement.

Innovation & Continuous Improvement

•    Identify and implement AI-powered tools and emerging technologies that improve marketing and BD effectiveness.

•    Look for opportunities to automate processes, improve data quality, strengthen reporting, and increase productivity.

•    Continuously evaluate market trends, competitor activity, customer behavior, and emerging channels.

•    Build repeatable systems and processes that can scale as Advanced Roofing continues to grow.

SKILLS, EXPERIENCE, AND KNOWLEDGE REQUIRED 

Education

•    Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience

•    5+ years of progressive experience in B2B Marketing, Business Development, lead generation, growth strategy, demand generation, or related functions.

•    3+ years of leadership experience managing teams, initiatives, and cross-functional projects.

•    Experience working within commercial construction or a related B2B industry.

•    Proven experience developing strategies that generate leads, pipeline, customer opportunities, or measurable business growth.

•    Experience partnering directly with Sales, Business Development, and operational teams.

•    Experience with CRM and pipeline management.

•    Experience managing marketing budgets and measuring ROI.

•    Experience managing agencies, vendors, and external marketing partners.

•    Experience with trade shows, industry associations, networking events, and market-development activities.

Skills & Requirements

•    Minimum 18 years of age

•    Valid driver’s license and insurable driving record

•    Successful Pre-Employment Drug test

•    Successful Background Check

•    Digital marketing, SEO, and paid advertising expertise 

•    Marketing automation and CRM experience 

•    Strong copywriting and communication skills 

•    Exceptional project management and organizational abilities 

•    Data-driven decision-making and analytical mindset 

•    Experience integrating AI tools into marketing campaigns 

•    Ability to manage multiple projects and stakeholders simultaneously 

•    Collaborative leadership style with a focus on accountability and results

WORKING CONDITIONS | ENVIRONMENT | SPECIAL REQUIREMENTS

•    Full-time onsite position in Fort Lauderdale, FL 

•    Travel required approximately 50% for branch office visits, trade shows, and statewide events 

•    Must possess a valid driver's license and acceptable driving record

•    Ability to work in a safe professional manner adhering to all regulatory requirements including, OSHA, State and Federal regulations.

•    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

•    Employees will be subject to the random drug and alcohol testing upon reasonable suspicion or any other regulatory requirement.

•    The company is a “pet friendly” environment.

GENERAL COMMITMENT FOR ALL EMPLOYEES

•    Commitment to Company values and complies with Company norms, policies, directives, and procedures.

•    Follows all safety procedures and protocols.

•    Honors and protects confidential and proprietary documents and information.

•    Satisfies work schedule requirements.

•    The job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities required to be performed by the employee. Performs all other duties as assigned.

•    We are an equal opportunity employer of protected veterans and individuals with disabilities. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Join Our Team

At Advanced Roofing, we're building more than roofs, we're building careers, leadership opportunities, and long-term ownership. If you're an innovative marketing professional looking to make a measurable impact in a growing employee-owned organization, we'd love to hear from you.

Apply today and help drive the next chapter of growth at Advanced Roofing.

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