Marketing and Audience Specialist, Events (Contract)

We’re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you’ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.

The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.

The Washington Post is seeking a highly motivated Marketing and Audience Specialist with exceptional skills in digital marketing, audience curation, research, and project management to build and manage marketing and audience strategies for in-person and virtual events.

This role is central to expanding and deepening engagement for Washington Post Live programs and other events across the organization. You’ll develop outreach strategies for both broad digital audiences and curated in-person guest lists, manage paid and organic social campaigns, foster partnerships with key organizations, and analyze data to drive measurable growth.

Working with a fast-paced, collaborative team that produces hundreds of events annually—from intimate dinners to large-scale summits—this role plays a critical part in connecting The Post’s journalism with diverse audiences worldwide.

• You are passionate about events and committed to creating outstanding attendee experiences that exceed audience benchmarks.

• You are detail-oriented and thrive in a fast-paced, dynamic environment.

• You are both creative and analytical, using experimentation and data to guide decisions.

• You are a proactive problem-solver who enjoys finding new solutions to challenges.

• You are collaborative and flexible, with a “no task too big or too small” approach.

• You take pride in representing The Washington Post brand with professionalism and excellence.

• Build qualified, high-impact audiences for Post Live events — virtual and in-person — across D.C. and other key markets, developing outreach strategies and managing audience databases.

• Create and implement audience strategies for additional Post events (consumer-facing, subscriber, etc.) that align with broader organizational goals.

• Develop and execute paid and organic social media campaigns across platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter/X, YouTube) to grow audience reach, engagement, and brand awareness.

• Identify and foster internal and external partnerships that expand audience pipelines and retention.

• Analyze audience insights to surface trends and optimize strategies.

• Support on-site event execution by enhancing the attendee experience and delivering exceptional customer service.

• Collaborate with newsroom, design, and marketing stakeholders to create and present data-driven marketing strategies.

• Maintain strong relationships with social platform partners to enhance campaign performance and brand presence.

• Support various tasks across marketing, logistics, and operations for events as needed, ensuring alignment with project timelines and team priorities.

• 2–3 years of experience curating audiences and building experiences for diverse event formats (conferences, dinners, and live programs).

• Proven record of audience growth, lead generation, and database management.

• Demonstrated success managing paid social campaigns; experience with Meta, LinkedIn, and YouTube advertising preferred.

• Strong copywriting and communication skills, with the ability to tailor messages for different audiences.

• Advanced proficiency with Microsoft Office, including Excel and PowerPoint.

• Excellent organizational and time management skills, with the ability to manage multiple projects in a high-volume environment.

• Ability to work independently while maintaining strong cross-functional collaboration.

• Experience in media, marketing, agency, or project management environments (2+ years).

• Strong news judgment or background in journalism a plus.

• Graphic design and/or video editing skills a plus.

• Proficiency with Asana or similar project management tools is a plus.

Learn more about The Post at careers.washingtonpost.com.