The Marketing Analytics Specialist is responsible for measuring, analyzing, and optimizing marketing performance using data. The role combines marketing analytics, automation, SQL, and BI reporting to improve customer acquisition, retention, and marketing ROI. This person works closely with marketing, IT, and leadership to turn data into actionable business insights.
Key Responsibilities- Build and maintain Power BI dashboards to track KPIs such as CPA, CAC, CLV/LTV, ROAS, CIR, and customer retention.
- Write advanced SQL queries to extract, transform, and analyze marketing and CRM data.
- Create performance reports and provide insights to optimize campaigns.
- Manage and improve marketing automation workflows using Mailchimp and Telerivet (email and SMS).
- Conduct customer segmentation, cohort analysis, attribution modeling, and lifecycle analysis.
- Design and evaluate A/B tests and recommend budget allocation based on campaign performance.
- Maintain marketing data quality, reporting consistency, and compliance with privacy regulations (GDPR/POPIA).
- Strong experience with SQL, Power BI, and marketing analytics.
- Familiarity with marketing automation tools (e.g., Mailchimp) and data analysis.
- Understanding of key marketing metrics, customer lifecycle, attribution, and A/B testing.
- Nice to have: Python/R, cloud BI platforms, and API integration experience.
- Bachelor's degree in Marketing, Data Science, Statistics, Business Analytics, or a related field.
- 3+ years of experience in marketing, digital, or CRM analytics.
- Portfolio of dashboards, automation workflows, or analytics projects is a plus.
Skills Required
- Strong experience with SQL
- Strong experience with Power BI
- Strong experience with marketing analytics
- Familiarity with marketing automation tools (e.g., Mailchimp)
- Experience with Telerivet (SMS marketing)
- Understanding of key marketing metrics, customer lifecycle, attribution, and A/B testing
- Bachelor's degree in Marketing, Data Science, Statistics, Business Analytics, or related field
- 3+ years experience in marketing, digital, or CRM analytics
- Python or R
- Cloud BI platforms experience
- API integration experience
- Portfolio of dashboards, automation workflows, or analytics projects
What We Do
About Belo Medical Group Founded in 1990, Belo Medical Group stands as the pioneering medical aesthetics center in the Philippines, trailblazing the industry with unmatched expertise and innovation. Under the esteemed leadership of Dr. Vicki Belo, our brand has become synonymous with the highest standards of beauty and skincare treatments in the country. As part of the privately-owned Belo Group of Companies, we encompass a comprehensive range of brands, including Belo Medical Group for medical aesthetics and surgery, Belo Essentials for consumer beauty products, and Venn Intelligent Aesthetics for distribution of medical aesthetic products and devices. Our journey began over three decades ago when Dr. Vicki Belo opened the first-ever dermatological and surgical clinic in the Philippines. Since then, we have dedicated ourselves to transforming the aesthetic industry, providing Filipinos and international clients alike access to the latest and most reliable beauty technologies and procedures. Our mission is to enhance natural beauty and promote self-confidence, inspiring individuals to live their best lives. With the vision of making the Philippines the beauty hub of Asia, we are committed to excellence and innovation in everything we do. The Belo Medical Group operates with core values that are the bedrock of our success: Honoring our word through truth and transparency. Striving as one team to achieve unified goals. Embodying 'malasakit' with care and resourcefulness. Leading for excellence and setting industry standards. We are the original choice for beauty and wellness, trusted by celebrities and individuals who seek the pinnacle of aesthetic care. With over 14 strategically located clinics nationwide, our presence marks a legacy of beauty and excellence that continues to grow, shaping the future of medical aesthetics in the Philippines and beyond. Join us at Belo Medical Group, where beauty, innovation, and a legacy of excellence converge.
