The Role
Design and manage digital tracking frameworks, tags, rules, data elements, and analytics configurations across digital touchpoints. Analyze customer journeys to identify behavior patterns, friction, drop-offs, and marketing opportunities. Develop marketing performance dashboards, support audience and targeting solutions, and contribute to martech transformation initiatives. Collaborate with data, business, and technology teams while managing stakeholders and presenting insights.
Summary Generated by Built In
Key Responsibilities
- Design and implement digital tracking frameworks to capture customer interactions and behaviours across websites and digital touchpoints.
- Set up and manage tracking tags, rules, data elements and tracking configurations to support marketing analytics and other technology requirements.
- Analyse end-to-end customer journeys across digital channels and touchpoints to identify customer behaviours, friction points, drop-offs and opportunities to improve the customer experience and marketing effectiveness
- Develop analytical frameworks and dashboards to monitor marketing performance and customer behaviour.
- Partner with data teams to develop customer audiences, signals, lookalikes and other data-driven targeting solutions.
- Assist and support Martech transformation initiatives and projects that enable more data-driven, personalised and automated marketing.
Requirements
- Bachelor’s degree in Marketing, Business, Data Analytics, Statistics, Computer Science or a related discipline.
- 5-7 years of experience in marketing analytics, data-driven marketing or a related field.
- Strong understanding of customer journeys, digital marketing channels and marketing measurement.
- Experience working on martech, analytics, customer data or digital transformation projects is highly advantageous.
- Strong project management and stakeholder management skills, with the ability to work effectively across business and technology teams.
- Strong communication and presentation skills.
- Hands-on experience with Adobe Analytics and Adobe Launch, including implementation of tags, rules, data elements and tracking frameworks.
- Experience using analytics and visualisation tools such as SQL, Tableau, Power BI or equivalent.
Skills Required
- Bachelor's degree in Marketing, Business, Data Analytics, Statistics, Computer Science, or a related discipline
- 5-7 years of experience in marketing analytics, data-driven marketing, or a related field
- Strong understanding of customer journeys, digital marketing channels, and marketing measurement
- Experience with martech, analytics, customer data, or digital transformation projects
- Strong project management and stakeholder management skills
- Strong communication and presentation skills
- Hands-on experience with Adobe Analytics and Adobe Launch, including tags, rules, data elements, and tracking frameworks
- Experience with SQL, Tableau, Power BI, or equivalent analytics and visualization tools
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The Company
What We Do
CIMB Singapore is a leading universal bank operating in ASEAN's global financial gateway. Leveraging CIMB Group's extensive regional network and resources, it provides a comprehensive suite of conventional and Islamic banking solutions curated to a wide range of financial needs. The bank serves both individual and business clients, offering retail, commercial, and corporate banking services, and specializes in bridging markets across the ASEAN region.
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