Marketing Analytics Specialist-Senior Associate

Job Description
Join Chase's Marketing Analytics Team, where data-driven, customer-centric decisions are at the heart of our marketing strategy. Be part of a team that values strategic thought partnership and insight-driven action to deliver world-class marketing.
As a Marketing Analytics Specialist within the OmniChannel Analytics team, you will transform data into actionable insights across all paid channels. You will collaborate with Media, Performance Marketing, and various Lines of Business to enhance campaign performance and drive strategic media plans. Your role will be pivotal in optimizing marketing performance through data analysis, visualization, and storytelling.
Job Responsibilities:

• Conduct analytical assessments of campaign performance, identifying key success drivers.
• Establish and track campaign performance KPIs, communicating insights to senior marketing partners.
• Aggregate data from multiple platforms to provide a comprehensive campaign view.
• Lead performance review calls with stakeholders.
• Forecast business KPIs and report progress against goals.
• Partner with analytics and media teams to design tests measuring media execution efficacy.
• Collaborate with media teams to advise on strategic media plans using data-driven insights.
• Define tracking, tagging, and measurement requirements for campaigns and tests.
• Lead Tableau dashboard development for comprehensive paid channel analysis.
• Serve as a trusted advisor to stakeholders, fostering relationships and challenging the status quo through data storytelling.

Required Qualifications, Capabilities, and Skills:

• Bachelor's Degree in a quantitative or marketing discipline and 3+ years of experience in a marketing-focused analytics role.
• Familiarity with web analytic tools (Adobe Analytics, Google Analytics).
• Experience with data transformation using Tableau or Alteryx
• Proven problem-solving skills using data.
• Proficiency in Excel.
• Ability to understand business context and identify opportunities in data.
• Self-starter with strong problem-solving skills.
• Detail-oriented and capable of managing multiple tasks.
• Strong communication skills for diverse audiences.

Preferred Qualifications, Capabilities, and Skills:

• Experience in media buying, media analytics, or OmniChannel analytics.
• Experience with media buying platforms (Facebook, Pinterest, DV360, Trade Desk).

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
The CCB Data & Analytics team responsibly leverages data across Chase to build competitive advantages for the businesses while providing value and protection for customers. The team encompasses a variety of disciplines from data governance and strategy to reporting, data science and machine learning. We have a strong partnership with Technology, which provides cutting edge data and analytics infrastructure. The team powers Chase with insights to create the best customer and business outcomes.