Marketing Analytics Lead

Responsibilities

• Build and maintain executive-ready dashboards/scorecards by market, objective, and channel (spend, reach, efficiency, brand health and brand lift).
• Set the agenda, build the pack, and facilitate the monthly discussion with the VP and Directors.
• Present regional, country, strategy and and channel-level trends; explain actual vs. forecast variance, drivers, risks, and opportunities.
• Recommend reallocation scenarios across campaigns/channels; track decision follow-through.
• Run "what-if" scenarios using MMM elasticities and test results to guide investment allocation.
• Maintain market-level forecasts; decompose variance and advise on course-corrections.
• Tracking of country level allocations by strategy against annual plan
• Prepare/share clean inputs for MMM and incrementality; ensure data fidelity and methodological consistency.
• Digest and socialize findings with clear implications for media mix, incrementality and market-level investment.
• Partner with brand, growth & media teams for holdout implementation and analysis for channel investment and large scale campaigns.
• Partner with finance on top of funnel business trends analysis on an ad-hoc basis (i.e. if we see conversion changes and need to dig into the source)
• Produce high-level readouts for big campaign moments: including pre-/post- and YoY comparisons.
• Combine business metrics (e.g., acquisition, revenue proxies, LTV indicators) with brand health metrics (e.g., QuestBrand/YouGov/Ipsos, platform brand-lift) to form a POV on whether objectives were met and what we learned.
• Support the VP, Global Marketing in "state of the business" reviews across geographies.
• Surface country-level signals, opportunities, and risks; coordinate with Finance, Media, and Marketing to align on actions.
• Serve as the Global Marketing analytics point-of-contact with Match Group central analytics teams and external partners.
• Collaborate with Data Engineering/Analytics to QA pipelines and keep decision-grade data flowing.

What We're Looking For

• 7-10+ years in marketing/media analytics (consumer subscription or mobile/app experience a plus).
• Strong BI skills (Looker/Tableau/Data Studio); working fluency in Python/R for analysis and scenario modeling.
• Hands-on experience supporting MMM and incrementality/geo tests; proven ability to convert model outputs into budget decisions.
• Fluency with brand-lift methodologies and brand equity tracking (e.g., QuestBrand, YouGov, Ipsos) and how to integrate with performance KPIs.
• Executive presence: succinct storytelling, meeting facilitation, and stakeholder management across senior audiences.
• Data rigor: taxonomy design, QA habits, comfort with ambiguity, and bias to action.
• Familiarity with privacy-aware measurement and mobile attribution (e.g., AppsFlyer/Adjust) is a plus.

$142,500 - $180,000 a year
Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in New York City. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
As a member of our team, you'll enjoy:
401(k) Matching: We match 100% of the first 10% of pre-tax 401(k) contributions you make, up to a maximum of $10,000 per year.
Professional Growth: Get an annual Learning & Development stipend once you've been with us for three months. You also get free access to Udemy, an online learning and teaching marketplace with over 6000 courses, starting your first day.
Parental Leave & Planning: When you become a new parent, you're eligible for 100% paid parental leave (20 paid weeks for both birth and non-birth parents.)
Fertility Support: You'll get easy access to fertility care through Carrot, from basic treatments to fertility preservation. We also provide a stipend towards fertility preservation. You and your spouse/domestic partner are both eligible.
Date Stipend: All Hinge employees receive a $100 monthly stipend for epic dates- Romantic or otherwise. Hinge Premium is also free for employees and their loved ones.
ERGs: We have eight Employee Resource Groups (ERGs)-Asian, Unapologetic, Disability, LGBTQIA+, R aices , Women/Nonbinary, Parents -that hold regular meetings, host events, and provide dedicated support to the organization & its community.
At Hinge, our core values are...
Authenticity: We share, never hide, our words, actions and intentions.
Courage: We embrace lofty goals and tough challenges.
Empathy: We deeply consider the perspective of others.
Diversity inspires innovation
Hinge is an equal-opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.
#Hinge
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.