Marketing Analytics Intern - AI/ML Focus
Mason Interactive | 4 to 6-Month Paid Internship | Fall 2025 Start | Part-Time/Full-Time
The Project
Lead a groundbreaking ML/AI integration project that transforms how we leverage marketing data. You'll develop predictive models, automated insights, and AI-driven optimization strategies using real client datasets.
What You'll Do
- Build ML models to predict campaign performance and optimize marketing strategies
- Create automated data pipelines integrating diverse marketing data sources
- Design interactive dashboards visualizing ML insights for stakeholders
- Research cutting-edge AI approaches for marketing challenges
- Collaborate cross-functionally to identify ML applications in marketing workflows
What We Need
Technical Skills:
- Strong ML foundation (supervised/unsupervised learning, neural networks, NLP)
- Python proficiency with ML libraries (scikit-learn, TensorFlow, PyTorch)
- Data preprocessing and feature engineering experience
- SQL and database knowledge
- Data visualization tools (Tableau, Power BI, Looker Studio)
Marketing Knowledge:
- Understanding of marketing metrics (ROI, CPA, ROAS, CPM)
- Ability to translate ML insights into actionable marketing recommendations
Soft Skills:
- Excellent communication with non-technical stakeholders
- Self-motivated with strong project management abilities
- Problem-solving mindset for data integration challenges
Qualifications
- Rising seniors or recent graduates in Computer Science, Data Science, ML, Statistics, or related field
- Portfolio demonstrating ML applications to business problems (preferred)
- Available for Fall 2025 start, 4 to 6-month commitment, minimum part-time
Why Mason Interactive?
- Competitive paid internship with real compensation
- Lead a transformative project at the intersection of marketing and AI
- Real-world impact on client business outcomes
- Work with marketing experts and data scientists
- Exceptional portfolio-building opportunity
- Help shape the future of data-driven marketing
Ready to revolutionize marketing analytics with AI?
Top Skills
What We Do
Mason is celebrating 1 billion dollars in ad budgets managed.
Select clients include:
AMAN
Alexis Bittar
S.C. Johnson
Casio G-Shock
Culinary Institute of America
International Center of Photography
Marimekko
Dagne Dover
University of Florida
Rowan School
The Chicago Insitute
The Community Solution
Edward Sexton Savile Row
Klein Epstein Parker Bespoke Suits
Oars and Alps
Bennett Winch
Tayst
Pryor learning
Vosges Chocolate
The Gel Bottle
Hampden Clothing
Risewell Toothpaste
Mason is a full service ad agency specializing in Performance Paid Media, Creative Production and Branding, CTV/OTT, SEO, and Lifecycle Marketing for DTC + EDU Brands since 2008.
We provide growth-driven performance marketing services for clients in D2C, B2B, and higher education verticals. Depending on your needs, we can help you with a single digital service or a strategic mix of paid media, SEO, creative, lifecycle marketing, programmatic and media planning services.
With cutting edge tools and proven tactics, our team of digital experts will grow your business, increase conversions, maximize ROI, and overall performance. As a Premier Google Partner, we are recognized in the top percentile of agencies worldwide.
We see ourselves as an extension of your team and embrace close collaboration. Every partnership begins by identifying your short and long term goals and creating a result-driven growth plan, so you can get where you want to be.
