The Role
The Marketing Analyst conducts market research, develops brand-aligned content, supports multi-channel campaigns, and provides strategic recommendations while advocating for the brand internally and externally.
Summary Generated by Built In
Role Objective
We are seeking a highly analytical, research-driven Marketing Analyst to join the avertra marketing team. The ideal candidate is both a strategic thinker and an adaptable executor, able to translate research and insights into actionable marketing strategies while ensuring consistency with the avertra brand.
The Marketing Analyst will work closely with cross-functional teams to support multi-channel campaigns, content creation, events, and sales enablement initiatives. This person will also play a critical role in internal and external brand advocacy, leveraging AI tools to enhance storytelling, optimize output, and strengthen brand consistency.
Job Responsibilities
1. Research & Insights
- Conduct thorough market, competitor, and audience research to inform campaigns and content strategy.
- Analyze product and service offerings, extracting insights to inform positioning, messaging, and narrative development.
- Present findings in clear, actionable formats for leadership and cross-functional teams.
2. Content Development & Storytelling
- Translate complex data and product/services insights into compelling, accurate, and brand-aligned copy for:
- Social media platforms and email marketing
- Website, blogs and long-form writing
- Brochures, presentations, and other marketing collateral
- Support sales enablement by developing persuasive content tailored to different audiences.
- Contribute to thought leadership initiatives and personal branding efforts for internal and external stakeholders.
- Collaborate on the planning, execution, and optimization of multi-channel marketing campaigns.
- Ensure consistency in messaging, visuals, and brand tone across all channels.
- Leverage AI and marketing tools to maximize content impact, efficiency, and engagement.
3. Events & Brand Advocacy
- Assist in the strategic planning and execution of events, webinars, and conferences.
- Support initiatives to increase internal awareness and employee advocacy of the aertra brand and it’s offerings.
- Act as a brand ambassador, promoting thought leadership and organizational values internally and externally.
4. Strategic Contribution
- Provide strategic recommendations based on research, analytics, and industry trends.
- Collaborate with marketing leadership and Growth teams to shape campaign strategies, messaging frameworks, and positioning.
- Adapt quickly to feedback, ensuring continuous improvement in output quality and effectiveness.
Requirements
Needed Competencies
- Strong analytical and research capabilities, with the ability to synthesize complex information into actionable insights.
- Exceptional written and verbal communication skills; ability to craft compelling narratives for diverse audiences.
- Strategic thinker with creative problem-solving abilities.
- Proficiency in digital marketing tools, content management systems, and AI-assisted marketing platforms.
- Adaptive and resilient in fast-paced, dynamic environments; open to feedback and iterative improvement.
- Deep understanding of the avertra brand and ability to amplify it across all initiatives.
- Collaborative mindset with strong organizational and project management skills.
Education
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience
- 3–5 years of experience in marketing, research, content development, or brand strategy roles.
- Proven experience conducting market research, developing brand-aligned content, and supporting multi-channel campaigns.
Knowledge, Skills and Abilities
- Marketing & Branding: Deep understanding of brand strategy, positioning, and multi-channel marketing.
- Research & Analytics: Strong grasp of market research methodologies and data interpretation.
- Content & Storytelling: Knowledge of crafting narratives that translate complex offerings and data into engaging content.
- Analytical Thinking: Ability to interpret data and derive actionable insights.
- Writing & Communication: Exceptional ability to produce clear, persuasive, and brand-aligned content while leveraging AI tools to produce at scale.
- Strategic Thinking: Connect research and insights to broader marketing strategies and campaigns.
- Translate Insights into Action: Convert research and data into actionable marketing strategies and content.
- Adaptability: Quickly respond to feedback and shifting priorities in a fast-paced environment.
Preferences
- Understanding of SaaS, digital solutions, or tech services markets.
- Hands-on involvement in planning and executing conferences, webinars, or corporate events.
- Strong bilingual communication (Arabic and English)
BenefitsWellness over all
Your well-being matters. We've got your back with comprehensive physical and mental health coverage so you can thrive both personally and professionally.
Learn. Grow. Lead
From day one, we offer training and leadership programs that help you achieve career path milestones with performance-based rewards along the way.
Flexibility that works for you
We get it—life's a balancing act. That's why we offer flexible work arrangements so you can stay on top of things both inside and outside of office.
A mission that matters
We're on a mission to simplify life. With our purpose-driven digital solutions, you'll be part of something bigger no matter what field you're in.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 3-5 years of experience in marketing, research, content development, or brand strategy roles
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The Company
What We Do
Avertra is a digital experience (DX) practitioner with a mission to simplify life by solving real-world problems for highly regulated, customer/citizen-centric industries through intuitive processes and unparalleled digital experiences.
