Marketing Analyst

Job Summary: As a Marketing Analyst, you’ll support both our retention and acquisition marketing programs, learning how to execute campaigns, analyze player behavior, and use automation and AI to drive growth. You’ll be a key player in helping us build smarter, faster campaigns that reach the right players at the right time — and deliver measurable results. If you’re organized, curious, and ready to make an impact, this is your launchpad!

About High 5 Games, LLC:

Join the leader of the fastest-growing segment of online entertainment – Casino Gaming. Developing for the land-based, online, mobile, and social markets, High 5 Games has created hundreds of games that are played in 150 countries on six continents. H5G is actively building out the most entertaining social casino gaming experience on both web and mobile platforms, offering a very dynamic, multi-disciplinary, high-learning environment for you to grow within.

H5G employs a diverse and eclectic group of talented professionals, from brilliant Mathematicians, Software Engineers and Game Designers who construct the technology platforms, to decision-enabling Data Scientists who aggregate data feeds from around the globe, to universe-expanding Artists whose imaginations allow them to craft intricate new worlds. Life at High 5 is anything but ordinary. Visit us at https://www.high5games.com/.

Duties/Responsibilities:

• Campaign Execution: Support the launch and monitoring of marketing campaigns across email, push, in-app, and paid acquisition channels (social, display, influencer).
• Automation & Journeys: Help set up and test automated customer journeys that welcome, reactivate, or retain players—at scale.
• AI & Personalization: Assist with building data-driven models using AI tools to improve player segmentation, bonus recommendations, and creative testing.
• Acquisition Analytics: Support user acquisition reporting, including CPA tracking, creative performance, and install flow data.
• Retention Analysis: Help evaluate churn behavior and identify high-potential segments using first-party data and event logs.
• Test & Learn Culture: Contribute to A/B tests across acquisition and lifecycle campaigns to drive continuous optimization.
• Cross-Team Projects: Work with Product, Analytics, Creative, and Paid Media teams to help execute coordinated marketing efforts.
• Competitive Research: Track CRM and UA trends across the gaming and sweepstakes landscape—bringing fresh ideas to the table.

Required Skills/Abilities:

• Recent college grad with a degree in Marketing, Analytics, Economics, Data Science, Communications, or related field
• Highly comfortable with Excel/Google Sheets; familiarity with SQL or BI tools is a plus
• An interest in both performance marketing (acquisition) and lifecycle marketing (retention)
• Natural curiosity and a strong desire to learn by doing
• Clear written communication and detail-oriented project management skills
• Passion for digital entertainment, gaming, or mobile products
• Experience with any marketing automation platforms (e.g. Braze, Iterable), paid media platforms (Meta, Google), or data tools (Amplitude, Tableau)
• Exposure to AI or machine learning tools for marketing (e.g. ChatGPT, predictive models, personalization engines)
• Previous internship in digital marketing, analytics, or product-led growth preferred.