Key Responsibilities
• Manage and maintain the pre-registration database to ensure accurate and organized contact
information.
• Develop, schedule, and execute targeted email marketing campaigns to pre-registered
individuals.
• Segment contact lists based on campaign objectives, demographics, location, and engagement
history.
• Monitor campaign performance, including open rates, click-through rates, responses, and
scheduling conversions.
• Conduct A/B testing on subject lines, messaging, and call-to-action strategies to improve
campaign effectiveness.
• Generate weekly and monthly reports on campaign performance, conversion metrics, and
recommendations for improvement.
• Collaborate with the Scheduling, Marketing, and Operations teams to align campaigns with clinic
availability and organizational priorities.
• Maintain compliance with email marketing best practices, privacy regulations, and company
communication standards.
• Identify opportunities to re-engage inactive leads through automated email workflows and
follow-up campaigns.
• Assist with maintaining the integrity of marketing data and provide insights to improve overall
patient acquisition and scheduling performance.
Qualifications
• Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field
(preferred).
• Experience with email marketing platforms and CRM/database management.
• Strong analytical skills with proficiency in Microsoft Excel and reporting tools.
• Excellent written communication and organizational skills.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Experience handling and circumventing spam protection to maximize email deliverability and
campaign performance.
• Experience with healthcare marketing or patient engagement is a plus.
Preferred Skills
• Email marketing automation
• Data analysis and reporting
• CRM/database management
• Microsoft Excel
• Campaign optimization and A/B testing
• Strong communication and project management skills
M-F
8:30AM-4:30PM
Skills Required
- Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field
- Experience with email marketing platforms and CRM/database management
- Strong analytical skills with proficiency in Microsoft Excel and reporting tools
- Excellent written communication and organizational skills
- Ability to manage multiple campaigns simultaneously with strong attention to detail
- Experience handling and circumventing spam protection to maximize email deliverability and campaign performance
- Experience with healthcare marketing or patient engagement
- Email marketing automation experience
- Data analysis and reporting experience
- Campaign optimization and A/B testing experience
- Strong communication and project management skills
What We Do
M.E.D. offers the most comprehensive diagnostic examinations for both current and retired police officers, firefighters, emergency medical responders, teachers, city, state, county workers, and nurses across the state of New Jersey. Our medical care is rendered by board-certified cardiologist and pulmonologists whose goal is to provide care that is tailored to meet the specific needs of these essential workers.
