Marketing Analyst, Media & Performance

Posted 3 Days Ago
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Needham, MA
In-Office
Senior level
Beauty • Robotics • Design • Appliances • Manufacturing
Positively impacting people’s lives every day in every home around the world.
The Role
The Marketing Analyst will measure media investments, optimize marketing performance, support decision-making, and develop actionable insights through analysis and reporting.
Summary Generated by Built In
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
Position Overview
We're seeking a Marketing Analyst, Media & Performance to measure the impact of our media investments across channels, uncover insights, and fuel smarter, faster decisions.
This role will join a growing Global Marketing Analytics Team, transforming data into clear actions that optimize marketing performance and guide media, social, and creative strategies. The ideal candidate will thrive in SharkNinja's fast-moving culture - balancing rigor with pragmatism, and using data not only to measure performance but to influence decisions and spark the next opportunity.
Key Responsibilities
  • KPI Measurement: Define and track the metrics that matter, ensuring media activity is measured against clear goals.
  • Cross-Channel Optimization: Partner with internal teams and agencies to pivot strategies based on real-time insights.
  • Decision Support: Enable rapid decision-making by contributing to MMM, attribution, and incrementality testing with a focus on actionable takeaways.
  • Signal Detection: Proactively identify signals, anomalies, or emerging patterns in media and market data to flag risks or opportunities before they escalate.
  • Macro Analysis: Assess how media investment contributes not just to channel-level optimization but to overall business efficiency and growth.
  • Reporting & Dashboards: Build and maintain concise, audience-appropriate dashboards that highlight what's working, what isn't, and where to act next.
  • Insights to Action: Translate complex data into compelling stories that lead to concrete recommendations and immediate adjustments.

Attributes & Skills
  • Bachelor's or Master's degree in Marketing, Data Science, Statistics, Economics, or a related field.
  • 5+ years of experience in marketing analytics within a consumer-driven industry.
  • Strong grasp of both digital performance channels and traditional media measurement.
  • Experience collaborating with agencies and cross-functional teams to act on insights quickly.
  • Ability to simplify complexity, focusing on insights that drive business impact.
  • Excellent communication and presentation skills to influence decision-makers at all levels.
  • Comfort operating in a fast-paced, agile environment with shifting priorities.

Work Environment
This is a primarily on-site role based in Needham, MA (HQ), with flexibility to work from home 1-2 days per week.
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]

Top Skills

Data Science
Digital Media Measurement
Marketing Analytics
Reporting Tools

What the Team is Saying

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The Company
HQ: Needham, MA
3,600 Employees
Year Founded: 1994

What We Do

SharkNinja redefines fast-paced. Bringing new, complex products to market in new categories every six months is not for the faint of heart. As a result, the talent that comprises our workforce is intelligent, committed, creative, and resilient no matter which department you call home. Everywhere you look here, you see the best of the best.

What makes SharkNinja unique is our method – almost a proprietary intensity – that is shared from top to bottom and produces incredible results. Ours is a winning team that creates the opportunity for anyone to be a winner. It’s a place where we can all (and are expected to) test, fail, learn, win, scale, and do it fast without ego. It’s not easy here by any stretch, but when you see that product that was just a sketch on a slide six months ago and is now on Amazon getting rave reviews, you can’t help but think, ‘Wow, look what we did together.’ If you like that feeling, then SharkNinja might be the place for you.

Why Work With Us

Whether your passion is engineering, designing, marketing, or developing, at SharkNinja you’ll find we’re all about people. We work together to create world-class products that delight our consumers. Building an admired consumer products problem solving engine is hard; we do it better than others by operating differently.

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SharkNinja Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Majority of roles are hybrid 3 days a week. Please speak with our recruiting team for specific details on hybrid work.

Typical time on-site: Not Specified
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