AnyRoad is the leading experiential marketing platform that empowers brands to optimize events, tours, activations, and classes, driving brand loyalty, revenue, and measurable ROI. Backed by the world's leading investment firms (A16Z, Blackrock), the platform streamlines experiential operations through a flexible and customizable system, providing powerful analytics to fuel business growth. Trusted by industry leaders such as Anheuser-Busch, Diageo, LVMH, Coca-Cola, and Arc'teryx, AnyRoad is a proven platform for scaling impactful experiential marketing programs. By helping brands scale their operations, AnyRoad plays a pivotal role in enhancing consumer engagement and delivering measurable outcomes.
We're hiring a Marketing Acquisition Lead for our loyalty platform to help brands launch, manage, and grow their own loyalty, engagement, and membership programs. You'll own the full lifecycle of brand marketing campaigns: strategy, execution, measurement, and iteration. Email and SMS will be your primary channels, but you'll also run social, influencer, and other campaigns as opportunities emerge.
This is a high-impact, hands-on role for a full-stack marketer who can design campaigns, execute quickly, and continuously optimize performance. Reporting to the Chief Product Officer, you'll work directly with our executive and creative teams, interface regularly with brand partners, and have the opportunity to make a significant impact at a thriving startup.
What You’ll Do:
Own end-to-end campaign strategy and execution across email and SMS, plus social, influencer, and other channels as needed
Build, launch, and optimize campaigns that help our brand partners acquire, engage, and retain loyal customers
Manage our marketing CRM and the systems that support campaign operations
Optimize campaign performance by analyzing key metrics, running creative and audience tests, fine-tuning targeting and copy, and adjusting strategies to improve results
Partner directly with brand clients on strategy sessions and reviews; travel occasionally for client meetings, team offsites, and key events
Report weekly to leadership with clear insights, recommendations, and results tied to KPIs
Collaborate with executive and design teams to launch cohesive, high-quality campaigns
What We’re Looking For:
3-5 years of experience in marketing with a focus on user acquisition
Proven experience running email and SMS campaigns end-to-end
Comfortable owning both strategy and execution
Strong analytical mindset; confident working with campaign data and performance metrics
Experience testing and scaling multiple acquisition channels (social, influencer, etc.) and campaigns simultaneously
Familiarity with modern marketing stacks (CRM, automation tools, attribution, etc.). Klaviyo experience a plus.
Experience using AI tools regularly in your workflow (content, analysis, automation)
Excellent written and verbal English communication skills (native or near-native fluency)
Comfortable in client-facing environments interacting with brand partners and representing AnyRoad in strategic conversations
Willing and able to travel periodically for client meetings, team gatherings, and events
Thrives in a fast-paced startup environment with high ownership
Location:
Skills Required
- 3-5 years of experience in marketing with a focus on user acquisition
- Proven experience running email and SMS campaigns end-to-end
- Strong analytical mindset with campaign data and performance metrics
- Experience testing and scaling multiple acquisition channels
- Familiarity with modern marketing stacks and CRM tools
- Excellent written and verbal English communication skills
What We Do
AnyRoad is the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns. AnyRoad helps companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing. Companies like Anheuser-Busch, Honda, Michaels, and Tabasco all count on AnyRoad to measure the impact of their experiential marketing. AnyRoad’s software integrates into CRM, loyalty, ERP, and POS systems to complete the loop, building the model of exactly how these experiences build loyalty, increase brand perception, and increase revenue.
