The Role
Support development and execution of marketing initiatives to promote training programs: conduct market research, run integrated campaigns, coordinate events and webinars, create marketing materials, support lead generation, monitor performance, and ensure consistent branding across teams.
Summary Generated by Built In
Summary:
The Marketing Associate plays a vital role in advancing Coriftech’s mission by supporting the development and execution of strategic marketing initiatives aimed at promoting training programs and services. This position is essential to driving brand visibility, generating leads, and increasing participant engagement through data-driven campaigns and targeted outreach. The ideal candidate will be proactive, detail-oriented, and passionate about delivering compelling messaging that resonates with diverse audiences.
Responsibilities:
- Conduct market research to identify trends, target audiences, and competitive insights
- Assist in planning and executing integrated marketing campaigns across digital and traditional channels
- Coordinate promotional activities, including events, webinars, and outreach initiatives
- Create and manage marketing materials such as brochures, email templates, social media content, and presentations
- Support lead generation efforts through targeted client engagement and follow-up
- Monitor campaign performance and provide insights for optimization
- Collaborate with internal teams to ensure consistent branding and messaging
Skills Required
- Conduct market research to identify trends, target audiences, and competitive insights
- Plan and execute integrated marketing campaigns across digital and traditional channels
- Coordinate promotional activities including events, webinars, and outreach initiatives
- Create and manage marketing materials: brochures, email templates, social media content, presentations
- Support lead generation through targeted client engagement and follow-up
- Monitor campaign performance and provide insights for optimization
- Collaborate with internal teams to ensure consistent branding and messaging
- Proactive, detail-oriented, and passionate about delivering compelling messaging
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The Company
What We Do
Jobberman is Nigeria's leading career development and recruitment solutions company, focusing on connecting qualified job seekers with verified employers. Headquartered in Lagos, Nigeria, the company operates as an online job marketplace and career portal. It provides comprehensive online career development support, training services, and personalized HR solutions designed to empower job seekers and assist employers in finding the right talent.
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