Marketer + Google Ads and Analytics Leader

Posted 6 Days Ago
Be an Early Applicant
Hiring Remotely in University City, MO
Remote
1-3 Years Experience
Agency • Web3
The Role
This job requires managing and implementing data-driven SEO, SEM, and PPC programs, including campaign management and optimization, analytics management, and collaboration with web developers and marketing teams. The role also involves writing and communicating effectively, analyzing data, and making recommendations for marketing strategies.
Summary Generated by Built In

Company Description

Leading web/digital marketing technology agency in St. Louis is seeking an exceptional marketing analyst and writer for the web to join our growing team. We offer a flexible work from anywhere environment.

We are looking for passionate, results driven, left brain / right brain professionals who are naturally curious and hope to change the world via technology and marketing.

We hire people based upon the H's:

  • Happy - a zest for life and desire to delight our clients
  • Humble - no egos allowed. ever.
  • Hungry - will want to change the world
  • Honest - always do what you say you're gonna do

Offshore firms and recruiters DO NOT APPLY.

Job Description

Plan, implement and manage data driven client SEO/SEM/PPC programs

  • Must be an exceptional writer and communicator
  • Marketing strategist with a Conversion Rate Optimization (CRO) mindset
  • SEM management includes:
    • Conducting keyword research
    • Creating campaigns and monitoring performance
    • Managing campaign budgets
    • Performing A/B testing and audits
    • Continually optimize campaigns and landing pages
  • SEO management includes:
    • Understanding personas to better target identified audiences
    • Creating keyword and linking strategies
    • Optimizing meta descriptions
    • Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance
    • Providing recommendations to content writers to drive SEO content creation
  • Analytics management includes:
    • Analyzing data and provide evidence-based recommendations
    • Correlating performance metrics against digital marketing KPIs
    • Identifying deficiencies and implement solutions in a timely manner
    • Presenting data in a meaningful way
  • Suggest improvements for process and productivity optimization
  • Work with content writers, web developers and marketing teams to properly implement best practices
  • Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools

Qualifications


  • Experience with and capacity to quickly learn and utilize the following tools:

    • Google Ads
    • Google Search Console
    • Google Tag Manager
    • Google Tag Manager Debugger
    • Google Tag Assistant
    • Google Analytics
    • Google Looker Studio
    • Google Optimize
    • Google Data Studio
    • Google Keyword Planner
    • Google Structured Data Testing Tool
    • Hotjar/CrazyEgg/MouseFlow/etc.
    • Moz/AHREFs/etc.
    • Screaming Frog
    • SpyFu/SEMRush
    • HubSpot
    • Schema MarkUp Generator
    • Yoast
  • Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services

  • Possess excellent time management skills

  • Have a sense of ownership and pride in performances and its impact on company’s success

  • Ability to collaborate effectively

  • Ability to proactively communicate

  • Experience in developing and executing marketing strategies
  • Knowledge of online lead generation and content strategy
  • Strong analytical skills with the ability to interpret data and trends
  • Expertise in branding and social media marketing
  • Excellent communication and organizational skills
  • Ability to work independently and in a team environment
  • Experience in user experience design and HCI is a plus
  • Bachelor's degree in Marketing, Business, or related field is a plus

Additional Information

Must have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis.

Feel free to review our employee handbook - https://www.dropbox.com/s/aafwabjis28mxdr/handbook.pdf?dl=1

Offshore firms and recruiters DO NOT APPLY.

Top Skills

CSS
Google Ads
Google Analytics
Google Tag Manager
HTML
JavaScript
The Company
HQ: Saint Louis, MO
142 Employees
On-site Workplace
Year Founded: 2001

What We Do

Integrity crafts compelling user experiences for startups and enterprise clients across iPhone, iPad, Android and the web. We are passionate about building cool stuff with cool people, for cool people.

Based in St. Louis, Integrity is a full-service, world-class user experience web agency providing the following services:

- User experience strategy & consulting
- Website design & development
- Web application design & development
- Big data applications and business intelligence
- Mobile application design & development
- Usability audits
- Online lead generation, content strategy, social media
- Branding

Integrity serves the following markets/focus areas:

- Enterprise to start-ups
- Extensive web product strategy/development/launch expertise
- Technology, creative and strategy
- E-commerce and online shopping
- Deep monetization expertise
- Industry experience within healthcare, financial services, higher ed, CPG and government
- Focus on user experience design and HCI

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