Market & Strategic Insight Analyst

MacPaw is a software company that develops and distributes software for macOS and iOS. Today, our products have more than 30 million users worldwide.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company's culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
At MacPaw, we strive for perfection and continuous development. We are enhancing our Market and Customer Research Service by acquiring new expertise. This service provides teams with meaningful and relevant insights to support the development of MacPaw products and services.
We are looking for a Market & Strategic Insights Analyst who will conduct comprehensive market data analysis, evaluate competitive landscapes, and identify industry trends to support the company's strategic initiatives.
In this role, you will:

• Perform secondary market data analysis: Gather and analyze internal and external data to provide insights on market sizing, dynamics, and trends using sources such as industry reports and financial statements.
• Conduct trend and competitor analysis: Monitor emerging industry trends, including technology and regulation, and assess their potential impact on the business. Analyze competitors' products to identify threats and opportunities.
• Synthesize and interpret data: Transform complex data into actionable insights for strategic decision-making, and present clear, data-driven reports to senior leadership.
• Provide ad hoc analysis: Conduct analyses as needed to address specific business questions or opportunities.

Skills you'll need to bring:

• 2+ years of experience in market analysis, business intelligence, strategic planning, or a similar role.
• Proficiency in data analysis tools (e.g., Google Sheets, SQL, SPSS, SAS).
• Experience with data visualization tools (e.g., Tableau, Looker Studio, Power BI).
• Excellent written and verbal communication skills.
• Ability to present complex data clearly and concisely.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Knowledge of statistical methods and market research techniques.

As a plus:

• Experience in the software development market, preferably macOS
• AI trends awareness.

Meet a fellow MacPawian
Q: What's the most exciting part of your job?
A: Seeing when my team's research results are integrated into important decisions within the company.
Varvara Podnos
Market and Customer Research Service Manager
What We Offer

• We are a Ukrainian company, and we stand with Ukraine against russian aggression
  
  • We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here you also can read about MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• We are committed to our veterans
  
  • Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
• Hybrid work model
  
  • Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process. We also reimburse the costs of renting a coworking space in any other city. If you decide to work at home, we cover the costs spent on your workspace organization: portable power stations, power banks, etc.
• Your health always comes first
  
  • We guarantee medical insurance starting on your first working month. Besides, we cover 100% of your medical insurance costs and 50% for your dependents (common-law partner/spouse and/or children). For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses. We also offer a 50% refund for psychotherapy.
• Flexible working hours
  
  • You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  
  • Whatever your dreams and aspirations are, we have you covered. Education opportunities to grow both hard and soft skills, annual development reviews, internal community. We also offer individual and team coaching with organizational coaches.
• Teams we are proud of
  
  • We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets)
  
  • Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation, fitness, and yoga; cozy kitchens with coffee, snacks, and lunches; sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
• Time-off policy that covers life's needs
  
  • 20 vacation days, unlimited paid sick leaves, xDays (2 days a month to work on side projects), days for personal time-off designed to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares
  
  • MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in and spend up to 24 working days per year making the world a better place.
• We're an equal opportunity employer. Here is a safe place for applicants of all backgrounds.
  
  • We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
  • Some benefits are under development and valid for 2024, with adjustments possible in 2025.