Market Researcher
About Agero:Wherever drivers go, we’re leading the way. Agero’s mission is to rethink the vehicle ownership experience through a powerful combination of passionate people and data-driven technology, strengthening our clients’ relationships with their customers. As the #1 B2B, white-label provider of digital driver assistance services, we’re pushing the industry in a new direction, taking manual processes, and redefining them as digital, transparent, and connected. This includes: an industry-leading dispatch management platform powered by Swoop; comprehensive accident management services; knowledgeable consumer affairs and connected vehicle capabilities; and a growing marketplace of services, discounts and support enabled by a robust partner ecosystem. The company has over 150 million vehicle coverage points in partnership with leading automobile manufacturers, insurance carriers and many others. Managing one of the largest national networks of service providers, Agero responds to approximately 12 million service events annually. Agero, a member company of The Cross Country Group, is headquartered in Medford, Mass., with operations throughout North America. To learn more, visit www.agero.com.
About The Role:
Our marketing team works across all of our lines of business as well as with our service provider network to support our clients and their customers with their vehicles. We drive the understanding, awareness and success of our products and services. A clear in-depth understanding of market, industry and competitive dynamics is needed to fuel the larger marketing team, our client success teams and our business at large. We are hiring a Marketing Insights Specialist to support this effort.
Key Outcomes:
- Primary Market Research: Mystery shopping, direct interviews and surveys, vendor management for larger research projects
- Secondary Market Research: Trend monitoring, competitors and market dynamics
- Data Analysis and Insights: Adept at working with large internal, industry and research data sets to evaluate hypotheses, glean insights, and develop compelling, data-driven narratives
- Strong Presentation Skills: Work cross functionally, sharing insights with different audiences and clearly articulating findings to influence business strategy
- Subject Matter Expert: Support the broader Agero team in client-facing efforts with clear, crisp, competitive positioning, industry landscape and insights
Essential Functions:
- Design, update and continuously refine research on industry landscape including competitors, technologies, and macro trends
- Conduct primary market research to support strategic initiatives including survey design, interview guide development, interview stakeholders, mystery shopping, etc.
- Creative thinking and problem-solving to gather, model, or estimate data that may not be available through typical research methods
- Assist in managing external research vendors and associated processes as required
- Combine internal and external data with insights from third-party research and industry experts
- Produce high quality, well structured reports and presentations that synthesize insights and support decision making
- Provide ad-hoc competitive research summaries in support of business needs
- Work with cross-functional teams to build insights repository and research roadmap
- Scope and attend relevant industry events to build and maintain industry expertise
Education, Experience, & Skills:
Education: Bachelor’s Degree or equivalent experience
Experience:
- 3-5 years experience in marketing or market research, with direct experience in competitive intelligence and analysis
- B2B experience required, B2B2C preferred
- Analytical skills, extensive experience in Google Sheets/XLS, BI tools etc.
- Strong verbal and written communication skills
- Strong consultative skills
- Project management skills
Skills:
- Passion, enthusiasm and curiosity for data-driven story-telling
- Strong logical and critical thinking skills to deconstruct complex problems and navigate ambiguity with minimal guidance
- Comfortable with B2B2C, tech and service industries
- Ability to multi-task and work cross-functionally
- Ability to work creatively within budget
- Relentless problem-solving skills and resourcefulness
- Roll up your sleeves attitude for unexpected efforts and initiatives needed to support broader marketing team and business at large
- Strong familiarity with research tools and software
- Data analysis expertise (Google Sheets/XLS, BI tools)
D, E & I Mission & Culture at Agero:
We are all Change Drivers at Agero. Each day, we speak to thousands of drivers and tow professionals across one of the most diverse countries in the world. Our mission to safeguard drivers on the road, strengthen our clients’ relationships with their drivers, and support the communities we live and work in unites us together as one force driving positive change.
The road to positive change starts inside Agero. In celebrating each other’s differences, we lift each other up and create space for innovation and community. Bringing our whole selves to work powers our commitment, drive, agility, and courage - ensuring we are not only changing the landscape of the driver services industry, we also are making a difference in the lives of our customers with each call, chat, and rescue.
THIS DESCRIPTION IS NOT INTENDED TO BE A COMPLETE STATEMENT OF JOB CONTENT, RATHER TO ACT AS A GUIDE TO THE ESSENTIAL FUNCTIONS PERFORMED. MANAGEMENT RETAINS THE DISCRETION TO ADD TO OR CHANGE THE DUTIES OF THE POSITION AT ANY TIME.
To review Agero's privacy policy click the link: https://www.agero.com/privacy.
***Disclaimer: Agero is committed to creating a diverse and inclusive environment and encourages applications from all qualified candidates. Accommodation is available. Additionally, we offer accommodation for applicants with disabilities in our recruitment processes. If you require accommodation during the recruitment process, please contact [email protected].
***Agero communicates with candidates via text for matters related to submitted applications, questions, and availability for interviews. If you prefer not to receive texts, you can contact Agero's recruiting team directly at [email protected].
