Strategic Marketing & Business Development Manager

We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.  

Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today! 

The Strategic Marketing & Business Development Manager acts as the internal expert on market trends, dynamics, and customer needs. This role is pivotal in defining where to play by translating market insights into actionable strategies, investment priorities, and long-term growth opportunities aligned with business objectives. The Market Manager is responsible for market segmentation, analyzing market size and growth rates, and developing strategies to drive solution development. They also lead market research, maintain the Copeland market model, and assess competitive, industry, and regulatory trends to inform cross-functional teams. 

As a Strategic Marketing & Business Development Manager, You Will:

• Develop and deliver the Copeland Business Strategy Plan, including market sizing, key trends analysis, and competitor insights 

• Create market roadmaps to guide product and solution development 

• Identify M&A opportunities and develop strategic roadmaps 

• Conduct value assessments to support value propositions 

• Gather and analyze Voice of Customer insights to understand market challenges, customer needs, and regulatory impacts 

• Monitor competitive strategies and end-user requirements to influence specifications and market strategies 

• Define market segmentation, targeting, and prioritization to guide resource allocation and strategic focus 

• Translate market insights into clear growth initiatives and align cross-functionally (Product, Portfolio Marketing, Commercial teams) to drive execution 

• Embed market intelligence into planning cadences (e.g., AOP, strategy reviews) to ensure decisions are data-driven and aligned 

KPIs 

• Market growth and share vs. plan  

• Revenue and profitability by market  

• Delivery and execution of 5-year market strategy  

• M&A pipeline quality and success  

• Adoption and impact of market insights in business decisions  

REQUIRED EDUCATION, EXPERIENCE, & SKILLS:

• Minimum 5+ years of experience in market research, strategy development, or a related field

• Proven leadership and communication skills with success in aligning cross-functional teams to execute market strategies

• Advanced proficiency with data analysis tools, market modeling platforms, and visualization tools for market sizing, segmentation, and performance tracking

• Strong analytical and problem-solving skills rooted in data-driven decision-making and strategic planning

• A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence

• Deep commitment to ownership, continuous learning, and taking proactive steps to improve business outcomes

• Bachelor’s degree in marketing, business administration, economics, engineering or a related field

• Ability to travel 30%+

PREFERRED EDUCATION, EXPERIENCE, & SKILLS:

• Master’s degree in marketing, business administration, economics, engineering or a related field

• Advanced knowledge of market segmentation, competitive analysis, and growth strategy development

• Experience in identifying M&A opportunities and developing strategic roadmaps

• Deep understanding of market dynamics, customer needs, and regulatory impacts on business strategy

• Familiarity with Voice of Customer (VoC) methodologies and tools

• Knowledge and previous work experience in the Cold Chain – Foodservice industry or related experience with Copeland compression, controls, and enterprise services

Onsite Work Arrangement: 

This role is based fully onsite, and not eligible for hybrid or remote work opportunities. There is the option to have 1 work from home day per week.

Why Work in St. Louis, Missouri 

Our facility is located in St. Louis, famous for its Gateway Arch standing at 630 feet tall. St. Louis is a family-friendly, historic metropolitan area with a low cost of living and first-class schools. The city offers excellent restaurants, shopping areas, art galleries, and numerous festivals throughout the year, making this an exciting place to live and work.  

About Our Location 

Our location is the host of Copeland’s corporate headquarters. Our products have become household names that support the comfort and well-being of our customers. The employees at this location provide support to the various businesses within the platform, allowing for many networking opportunities across businesses.

Our Commitment to Our People 

Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial. 

Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally. 

Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave.  

Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team! 

Our Commitment to Inclusion & Belonging

At Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce.  Our employee resource groups play an important role in culture and community building at Copeland.

Work Authorization 

Copeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. 

Equal Opportunity Employer 

Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment. 

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