Lead HK marketing strategy and execution to strengthen demand and commercial performance. The immediate priority is rebuilding confidence in genuine CASETiFY through credible evidence, earned media, social engagement and sustained local relationships. Personally execute the core work and build repeatable ways of operating.
Core responsibilitiesOwn the local marketing plan. Prioritise audiences, launches, activity and approved spending. Build one calendar across PR, social, partnerships and channel-facing marketing. Identify customer objections and product, service or value gaps requiring functional action.
Deliver credible brand and PR work personally. Turn substantiated Product/Quality and CS facts into useful stories. Write pitches, brief reviewers and manage media relationships. Challenge unsupported claims and select relevant authoritative voices, not just large audiences.
Own local social communications. Set the voice, response rules and escalation process; write or review important replies; track CS handoffs and public follow-through. Build useful proactive content rather than a calendar dominated by promotions.
Build partnerships and channel activation. Develop sustained artist/community work and communicate verified outcomes honestly. Brief e-commerce, Retail and CRM teams on local marketing needs. Retain existing colab, commercial and operational approval gates.
Demonstrate outcomes and control cost. Test confidence, conversion, repeat and contribution with Data, Growth, channels and Finance. Make budget and scale/hold/stop recommendations; distinguish customer/commercial progress from coverage and activity volume.
Build a lean team and system. Direct assigned support, document evidence and relationships, and establish coverage and follow-up. Use approved AI tools to improve preparation and administration while retaining accountability for accuracy, privacy and publication.
Experience and attributesDemonstrated local consumer-marketing ownership plus hands-on brand/PR, media and social work.
Strong English and locally appropriate Traditional Chinese/Cantonese writing; credible HK relationships; commercial/budget judgement; and evidence of repeatable execution rather than added layers.
Skills Required
- Bachelor’s degree or above in Business, Marketing, or an equivalent discipline
- At least 10 years of relevant marketing, brand, PR, or commercial experience in Hong Kong
- Proven experience driving business growth, customer acquisition, campaign performance, or business recovery in a commercially challenging environment
- Strong understanding of the Hong Kong consumer market, including customer behavior, retail trends, digital platforms, social media, local media, and KOL/influencer networks
- Strong commercial and analytical skills, including interpreting marketing, sales, traffic, conversion, and customer data
- Strong stakeholder-management and leadership skills
- Experience partnering with Retail, DTC/e-commerce, agencies, regional/global teams, and external vendors
CASETiFY Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CASETiFY and has not been reviewed or approved by CASETiFY.
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Strong & Reliable Incentives — Salary and benefits can be competitive on specific teams, particularly where KPIs are met. Performance-linked rewards appear to lift perceived value in those areas.
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Leave & Time Off Breadth — Paid sick days in the U.S. and maternity/sick leave in Hong Kong are part of the package. These provide baseline time-off support across markets.
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Wellbeing & Lifestyle Benefits — Employee discounts, stocked snacks/drinks, and a lively office environment are available in several locations. Occasional wellness or sporting perks further enhance day-to-day experience.
CASETiFY Insights
What We Do
Nine years ago, CASETiFY saw a category that had been long ignored. Today, CASETiFY is the fastest growing global tech accessories brand, reaching 1 in 7 millenials. CASETiFY believes everyone has a well of untapped creative potential, waiting for the perfect canvas to explore. CASETiFY has become the publisher and platform for creativity and self-expression to connect individuals. We just happen to make quality cases. CASETiFY's mission is to empower self-expression in the spirit of originality. Key collaborations include Pharrell, Sarah Jessica Parker, Saint Laurent, Thom Browne, Clare V., and many more. Additionally, CASETiFY has partnered with key retail partners including Nordstrom, Anthropologie, Amazon, AT&T, The Iconic, Colette, Lane Crawford, and more. For more info on CASETiFY, visit our Website, Facebook and Instagram.
