Markerting Manager

HitchPay is a fast-growing fintech startup revolutionizing the African financial ecosystem. We are building a super app for cross-border payments, bill payments, virtual cards, stock trading, and digital banking — designed to empower Africans at home and abroad. With innovation, speed, and customer-centricity at our core, we’re on a mission to redefine how money moves in Africa.

We’re looking for a passionate and data-driven Digital Marketing Manager to lead our digital strategy, drive user growth, and build a strong online presence. You will be responsible for end-to-end digital marketing, including performance marketing, social media management, content creation, and user engagement.

This is a highly creative and analytical role for someone who thrives in a fast-paced startup environment and is excited about shaping the voice of a fintech brand.

• Develop and implement a comprehensive digital marketing strategy aligned with HitchPay’s growth goals.
  

• Manage and optimize performance marketing campaigns across Google Ads, Meta, TikTok, LinkedIn, and Twitter.
  

• Drive user acquisition and engagement through paid and organic marketing efforts.
  

• Own and manage HitchPay’s social media presence across platforms (Instagram, Twitter/X, TikTok, LinkedIn, etc.).
  

• Create engaging, brand-aligned content for social media, blog posts, email campaigns, and landing pages.
  

• Develop and execute a monthly content calendar, including graphics, copy, and publishing schedules.
  

• Collaborate with design and product teams to produce high-quality visuals and marketing materials.
  

• Run influencer marketing and brand partnerships to grow visibility and trust.
  

• Analyze performance metrics, run A/B tests, and make data-driven improvements.
  

• Stay ahead of digital trends, fintech competitors, and platform algorithm updates.
  

• Bachelor’s degree in Marketing, Communications, Business, or related field.
  

• 3+ years of hands-on digital marketing experience (preferably in fintech, SaaS, or mobile apps).
  

• Proven experience with social media strategy, content creation, and community engagement.
  

• Strong portfolio of performance marketing results (ROAS, CAC, CTR, etc.).
  

• Excellent command of social media tools (e.g., Hootsuite, Buffer, Meta Business Suite).
  

• Proficient in Canva, Figma, or basic design/editing tools.
  

• Experience with SEO/SEM, Google Analytics, email marketing, and CRM tools (HubSpot, Mailchimp, etc.).
  

• Strong written and visual communication skills with a creative mindset.
  

• Experience launching or growing a mobile app
  

• Familiarity with African fintech products, trends, and users
  

• Ability to shoot and edit short-form video content (Reels, TikToks, etc.)
  

• Competitive salary and performance bonuses
  

• Remote flexibility & fast-paced startup culture
  

• Huge opportunity for career growth and leadership
  

• Chance to make an impact on fintech across Africa