All Things Beauty Vietnam seeks a seasoned Managing Editor with deep expertise in beauty, lifestyle, wellness, and self-care content. This role is responsible for leading editorial strategy and operations, managing a small team, and ensuring high editorial standards aligned with SEO performance, brand tone, and regional objectives. The ideal candidate will demonstrate strong editorial judgment, cross-functional collaboration skills, fluency in Vietnamese and English, and a mature, professional approach to leadership.
Key Responsibilities
- Strategic Editorial Leadership
- Provide strategic direction to enhance content quality, search visibility, and audience engagement across all categories.
- Collaborate with local and regional SEO teams to generate performance analyses, implement keyword strategies, and drive continuous improvement.
- Oversee the Vietnam editorial team, ensuring all content aligns with local relevance and broader regional strategies.
- Contribute to and support projects such as content migration from legacy platforms and new site development initiatives.
- Monitor market trends, competitive content, and industry developments to inform proactive editorial planning.
- Identify, recruit, and manage Vietnamese-based content contributors, including writers, vloggers, bloggers, and link-building partners.
- Ensure efficient internal editorial workflows and facilitate coordination between local teams, freelancers, and Greenpark’s regional and global teams.
- Serve as the point of contact for content-related technical issues, including site performance, structure, and functionality.
- Act as the tone of voice and editorial standards guardian for the Vietnam beauty hub and, when required, other regional initiatives.
Content Development & Execution
- Lead the production of a high volume of content assets per month, ensuring adherence to quality and SEO guidelines.
- Maintain and regularly update the content calendar based on inputs from stakeholders, performance insights, and business priorities.
- Produce 2–4 well-optimized articles per day based on SEO performance reports and editorial direction.
- Edit 2–4 articles daily from in-house or freelance contributors, maintaining editorial integrity and consistency.
- Participate in and support large-scale content migration and tagging projects for the ATB beauty platform.
- Develop reactive content in line with real-time trends, seasonal moments, and topical relevance.
- Select appropriate imagery to complement editorial content based on SEO and brand alignment.
- Conduct editorial reviews of newly published content to ensure accuracy, optimization, and compliance with standards.
- Participate in regular editorial planning meetings and ideation sessions to innovate content formats and outputs.
- Support updates to product pages and other content modules on the site as needed.
- Contribute to special content initiatives and market-specific campaigns as assigned.
Required Qualifications
Hard Skills
- Minimum 7 years of professional experience in digital editorial roles, with a specialization in beauty, lifestyle, or wellness content.
- Strong command of SEO best practices, content optimization, keyword analysis, and performance tracking.
- Advanced proficiency in CMS platforms (e.g., WordPress or similar systems).
- Working familiarity with Google Analytics, Google Search Console, and keyword research tools (e.g., SEMrush, Ahrefs).
- Competence in managing small editorial teams and coordinating with freelance contributors.
- Experience with metadata tagging, content migration, and web content governance.
- Basic knowledge of image sourcing and digital content formatting standards.
Soft Skills
- High emotional intelligence, integrity, and professionalism in verbal and written communication.
- Strong leadership, mentoring, and team development capabilities.
- Collaborative, solutions-oriented mindset with the ability to work across departments and cultures.
- Excellent time management, prioritization, and multitasking skills in a deadline-driven environment.
- Strong attention to detail and commitment to editorial excellence.
- Adaptable to fast-paced changes and capable of working both independently and within a structured regional framework.
Top Skills
What We Do
Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model. We strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. We have a proud and proven track-record of helping brands amplify their digital presence to a worldwide audience, enabling brands to own their audiences, capture first-party data and save millions in paid media. Across our regional hubs, we create and manage high-performing content for over 150 brand websites, content hubs and social media accounts, including: AllthingsHair.com, MasakApaHariIni.com, BEAUTYHUB.PH, CadaCasaUmCaso.br BeautyDaily.Clarins.co.uk and TheMixer.com. Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt. Greenpark’s 8-hub offices are located in Singapore, Jakarta, London, São Paulo, New York, Cape Town, Amsterdam and Paris
