Managing Consultant, Paid Media Research Analytics

Overview:

Ketchum is looking for a  Manager, Paid Media Analytics to join the team!

This position will provide strategic, analytical and intellectually curious paid analytics managers the opportunity to learn and manage all aspects of data, analytics and research for the public relations and communications industry. The position reports to the Director and supports junior staff in managing projects from inception to presentation of results. The Senior Analyst works closely with account teams and clients to provide guidance in the creation of data-driven strategies and tactics.

Responsibilities:

• Manage all aspects of analysis, optimization support and reporting across paid campaigns. Analysis will be used to direct and evaluate paid activations across:
• digital programmatic
• direct to publisher digital
• paid social (across all channels)
• CTV (linear TV experience would be great, but not required)
• SEM
• Knowledge of paid media efficiency metrics Comfort with industry tools/ platforms and experience with onboarding new technology
• Understanding of DSPs and programmatic buying platforms
• Knowledge of brand lift study methodology and partners
• Development of client scopes and proposals for analytics based on paid strategy and tactics
• Budget and vendor management
• Provide strategic consumer and business insights – not “data dumps” – to account teams and new business teams
• Analysis and interpretation of primary and secondary data. While the position will be primarily in paid analytics, certain accounts may need more holistic help. Knowledge of how to integrate these data streams and bring in additional specialists will be needed. Distilling findings that are insightful and actionable and meet client objectives, requires critical thinking to ensure a clear understanding of client’s broader business needs
• Develop strong relationships with client and account teams/ paid strategy teams
• Participate in the development of new and incremental business
• Including -Manage data, analytics and research needs during the development of new business presentations
• Maintain a strong level of expertise in industry-leading data and analytics approaches
• Manage and provide mentorship, coaching and guidance to junior team members and non-paid specialists

Qualifications: 

• Bachelor’s degree in related field; Master’s degree helpful
• Paid data and analytics experience of 2-4 years 
• Excellent client management skills with the ability to communicate professionally and proactively
• A team mentality and desire to collaborate with co-workers across multiple geographies
• Ability to work with minimal supervision and guidance, with ability to multi-task, prioritize, meet deadlines and keep manager updated to progress
• Excellent project management skills
• People management experience
• Outstanding analytical, writing and problem-solving skills
• Varied experience designing and conducting research and analytics projects and interest in learning new research tools and methods

Expertise in any or all of the following:

• Web site analytics tools such as Google Analytics or Omniture (Adobe Analytics)
• Google Ad Intel, Google Campaign/ Ads Manager, Nielsen Ad Intel, Google Campaign Manager, Crossix DIFA, Facebook Ads Manager, Twitter Campaign/Ads Manager, Innovid, Pathmatics, Kantar, The Trade Desk, Zeta, Talkwalker, Claravine
• Strong Excel skills
• HTML, Java, R, Python, SQL or similar language coding
• SPSS, Stata, SAS, R or similar statistical package capabilities

The salary range for this position is $100,000 to $120,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #LI-Hybrid