The Role
Lead digital marketing and brand-building for AI/tech B2B: manage SEO/SEM and paid media, oversee LinkedIn-heavy social channels, run website strategy (WordPress/Webflow), manage video/YouTube production, use AI-powered marketing tools, and drive analytics, CRO, and thought-leadership content.
Summary Generated by Built In
Manager – Digital Marketing, Social Media, website, AI - Brand Building
- 5–8
years of hands-on digital marketing experience — SEO/SEM, paid media
(Google, LinkedIn, Meta), website management (WordPress/Webflow), and
YouTube/video content strategy
- Demonstrated
experience running or managing social media channels for a B2B brand —
LinkedIn-heavy, with measurable follower growth and engagement metrics
- Experience
marketing AI or tech products/platforms — ideally SaaS, AI tools, or
professional services firms with a tech identity
- Proficiency
with AI-powered marketing tools — e.g. HubSpot AI, Jasper, Surfer SEO,
Synthesia, or equivalent for content, SEO, and campaign automation
- Experience
working with or for US-based clients — understanding content tone,
messaging cadence, and platform preferences of prospective clients
- Ability
to manage video production pipelines — scripting, working with
creators/agencies, YouTube channel management, short-form reels for
LinkedIn/Instagram
- Working
knowledge of marketing analytics platforms — Google Analytics 4, Search
Console, LinkedIn Campaign Manager, and reporting dashboards
- Experience
with website performance and CRO — A/B testing, landing page optimisation,
conversion tracking
- Has
built or contributed to a brand narrative around technology/AI — thought
leadership content, whitepapers, webinars, or eminence-building campaigns
Skills Required
- 5-8 years hands-on digital marketing experience (SEO/SEM, paid media, website management)
- Experience running/managing social media channels for B2B brands, LinkedIn-focused with measurable growth
- Experience marketing AI or tech products/platforms (SaaS, AI tools, professional services with tech identity)
- Proficiency with AI-powered marketing tools (e.g., HubSpot AI, Jasper, Surfer SEO, Synthesia or equivalents)
- Experience working with or for US-based clients and understanding US content tone and platform preferences
- Ability to manage video production pipelines: scripting, creators/agencies, YouTube channel, short-form reels
- Working knowledge of marketing analytics platforms (Google Analytics 4, Search Console, LinkedIn Campaign Manager)
- Experience with website performance and CRO: A/B testing, landing page optimization, conversion tracking
- Has built or contributed to a technology/AI brand narrative: thought leadership, whitepapers, webinars, eminence campaigns
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The Company
What We Do
Uniqus is a tech-enabled global platform that offers ESG and Accounting & Reporting Consulting by leveraging high-performing global talent.
