Dotdash Meredith is seeking a Manager of YouTube Optimization to join its growing Video Strategy team. Reporting to the Director of YouTube Optimization, the Manager will be responsible for crafting innovative thumbnail designs, expertly workshopping titles and managing several YouTube channels across a variety of genres.
In-Office Expectations - Hybrid 3x a week (NYC or LA)
Day-to-day responsibilities
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Optimize and publish content (Videos & Shorts), with strong focus on thumbnails, titles, descriptions, tags, community management, etc.
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Day to day management of multiple YouTube channels across a variety of brands including PEOPLE, Entertainment Weekly, InStyle and Allrecipes.
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Reoptimize a vast library of content utilizing YT real-time data and internally built tools.
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Increase community interaction on the channels.
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Work closely with teammates in Development on the optimization and rollout of newly piloted series.
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Build series templates for new and existing shows.
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Manage Content ID.
Must-haves
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5+ years of experience in managing multiple YouTube channels in the Media & Entertainment space or Multi-Channel Network.
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Stellar Photoshop skills.
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Nimbleness is critical as we invest, grow and evolve – thrives in an environment where both collaborative and independent work is necessary.
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Exceptional understanding of, and experience in everything that goes into creating and publishing highly successful YouTube videos for digital publications, that reach massive audiences.
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A comprehensive nuts-to-bolts understanding of the YT algorithm and the critical nature of titles and thumbnails.
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Fundamental understanding of the relationship between organic viewership and monetization.
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A working knowledge of YouTube and social video trends and popular digital publishers.
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Incredibly strong communication and presentation skills.
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Ideal candidate is curious about pushing the boundaries of broadly established video ‘best practices’, and is eager to experiment.
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Foundational knowledge of YT Analytics, Tubular and Airtable.
% Travel Required (Approximate): 0%
Top Skills
What the Team is Saying
What We Do
Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Why Work With Us
Dotdash Meredith has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.
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Dotdash Meredith Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
