Manager, Wedding Sales

Description

As part of the Advancement division and Sales & Garden Events team, the Manager, Wedding Sales is responsible for generating wedding rental revenue, achieving booking goals, and managing the sales process from initial inquiry through contract execution. This position develops client relationships, maximizes venue utilization, and delivers an exceptional sales experience.

The Manager implements sales strategies, monitors performance, supervises the Wedding Sales Coordinator, and collaborates across departments to strengthen the Arboretum's position as a premier wedding destination.

  Wedding Sales & Revenue Generation

• Achieve established weekly, monthly, and annual wedding rental booking and revenue goals through proactive sales, prospect engagement, and effective closing strategies.
• Manage inquiries, qualify prospective clients, conduct venue tours, prepare proposals, negotiate rental agreements, and secure bookings within established pricing and approval guidelines.
• Maintain a strong sales pipeline through timely follow-up, conversion of qualified leads, and relationships with wedding planners, vendors, and industry partners.
• Promote the Arboretum's wedding venues, amenities, capacities, and rental offerings to prospective clients and industry partners.
• Maximize venue utilization through targeted strategies for priority dates and lower-demand periods.
• Conduct annual competitive market analysis and recommend pricing adjustments, promotions, and special offers to strengthen revenue performance.

Sales Management, Marketing & Performance

• Monitor booking activity, revenue production, conversion rates, and pipeline performance against established goals; prepare regular sales reports and revenue forecasts for departmental leadership.
• Maintain accurate client records, proposals, contracts, and booking information in Tripleseat event management software.
• Oversee rental agreements, deposits, invoices, and related documentation, ensuring compliance with established policies and procedures.
• Collaborate with the Vice President, Sales & Garden Events on developing the annual wedding rental revenue budget, establishing sales goals, and monitoring performance against budget throughout the year.
• Provide day-to-day direction, training, and supervision to the Wedding Sales Coordinator, establishing priorities and monitoring performance.
• Collaborate with Marketing on wedding sales collateral, website information, promotional materials, and social media content, including @DallasArboretumWeddings.
• Lead planning and sales-related execution of wedding showcases, bridal open houses, and other promotional activities.

Client Experience, Event Coordination & Departmental Collaboration

• Serve as the primary sales contact for prospective wedding clients and planners, ensuring responsive, professional communication throughout the booking process.
• Coordinate the transition of confirmed bookings to event operations, ensuring accurate communication of contractual commitments, venue requirements, layouts, and vendor information.
• Collaborate with internal departments to confirm venue availability, scheduling, and operational requirements.
• Resolve client questions, booking modifications, and service concerns within established policies.
• Provide onsite support for wedding showcases, site visits, and select events as needed.
• Foster a culture of integrity, trust, respect, and professionalism through open communication, accountability, and collaborative relationships across departments.
• Perform other related duties as assigned.

Requirements

SKILLS AND QUALIFICATIONS:

• Bachelor's degree in hospitality, tourism, business, marketing, event management, or related field preferred; equivalent experience considered.
• Three or more years of successful sales experience, preferably in wedding sales, venue rentals, hospitality, or special events.
• Proven ability to achieve revenue goals, manage sales pipelines, negotiate agreements, and close business.
• Experience with onsite event coordination and supervision or training of support staff preferred.
• Excellent interpersonal, presentation, negotiation, and written communication skills.
• Strong organizational skills, attention to detail, sound judgment, and ability to manage competing priorities and deadlines.
• Proficiency in Microsoft Office; experience with Tripleseat or comparable event management software preferred.
• Ability to work flexible hours, including evenings, weekends, and holidays, and conduct walking tours in indoor and outdoor environments.
• Valid driver's license required if operating Arboretum vehicles.

KEY COMPETENCIES

• Sales Performance & Accountability: Achieves revenue goals, converts qualified leads, and maximizes booking opportunities.
• Integrity, Leadership & Collaboration: Builds trust, demonstrates professionalism, promotes accountability, and fosters respectful, collaborative relationships.
• Organization & Initiative: Manages competing priorities, meets deadlines, anticipates needs, and develops effective solutions.

To help you stay energized, engaged, and inspired, we offer a wide range of benefits including comprehensive healthcare, a 401K, and Paid Time Off (PTO). 

The mission of the Dallas Arboretum and Botanical Garden is to be a garden for all that enriches lives through beauty, learning, and connection. We are a world-class sanctuary where people and plants flourish in the natural environment. 

The Dallas Arboretum is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, age, color, ancestry, national origin, place of birth, religion, sex, sexual orientation, gender identity and expression, military or veteran status, genetic characteristics or disability unrelated to job performance.