About Ovative Group:
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.
At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.
About the Role:
The Manager, Video & Programmatic Media (VPM) is a strategic leader responsible for driving enterprise-level growth across Video, Audio, and Display channels — spanning Linear TV, CTV, OLV, YouTube, Streaming Audio, and Programmatic Display. This role partners closely with clients and cross-functional teams to build integrated, full-funnel media strategies grounded in Ovative’s Enterprise Marketing Return (EMR) framework.
The Manager leads day-to-day client strategy, execution, and optimization while influencing measurement evolution beyond channel-level KPIs to true business outcomes. This role also manages and develops team members, advances VPM best practices, and plays a key part in helping clients unlock profitable growth through holistic media investment.
Responsibilities of a Manager, Video and Programmatic Media include:
Media Management & Executional Leadership:
Lead end-to-end strategy, execution, and optimization across Linear TV, CTV, OLV, YouTube, Streaming Audio, Podcasts, Display, and Native
Define clear business objectives, channel KPIs, audience strategies, and testing roadmaps aligned to enterprise impact
Own tactical execution including segmentation strategy, DSP bidding approaches (algorithmic and manual), creative coordination, trafficking oversight, and inventory management
Drive ongoing optimization informed by performance insights, incrementality thinking, and evolving client business needs
Translate analysis into clear, actionable recommendations and forward-looking strategic pivots
Manage complex budgets and flowcharts across channels, ensuring accuracy, pacing discipline, and financial accountability
Maintain strong relationships with platform and media partners to unlock innovation and performance opportunities
Cross-Functional Strategy & Thought Leadership:
Serve as a subject matter expert across video & programmatic channels, contributing POVs that elevate client strategy and Ovative best practices
Partner with paid search, paid social, SEO, analytics, and creative teams to develop integrated, full-funnel media strategies
Identify cross-channel synergies and incremental growth opportunities within the broader media mix
Collaborate with Measurement teams to align channel optimization with Enterprise Marketing Return (EMR) and holistic business outcomes
Proactively evaluate emerging platforms, technologies, and data solutions to advance Ovative’s VPM capabilities
Client Relationship Management:
Own day-to-day client leadership across Video, Audio, and Programmatic channels
Clearly communicate strategy, performance insights, and optimization recommendations
Lead recurring meetings, planning sessions, and performance reviews
Build trusted relationships with client stakeholders and establish credibility through strategic rigor and executional excellence
Influence clients to evolve their media planning and measurement approaches to drive enterprise impact
Team Leadership & Employee Development:
Train and manage Ovative team members
Foster a culture of open communication and 360-degree feedback
Inspire your team and direct reports to reach their quarterly, annual, and long-term goals
Design, implement, and continuously improve operating rhythms, workflows, and processes (e.g., status meetings, intake, prioritization, QA, documentation) that enable a high-performing and organized team.
What we are looking for:
5+ years of experience in Video, Audio, or Programmatic media
Proven hands-on experience managing campaigns across digital video (YouTube, CTV, OLV, Display)
1+ year of people management experience
Great communication and extensive client management experience (internal or external)
Sound conceptual and analytical problem-solving skills
Preferred:
Experience leading programs for large-scale brands including omnichannel retail brands or eCommerce businesses
Experience across both traditional (Linear TV/Radio) and digital video/audio
Experience with tools such as The Trade Desk, DV360, Google Ads, Nielsen, SQAD, Kantar, Strata, YouGov
Pay Transparency
At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.
For our Manager positions, our compensation ranges from $90,000 to $132,000, which is inclusive of a 20% bonus.
Benefits of Working at Ovative Group:
We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
Culture:
Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.
Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
Compensation and Insurance:
We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.
We’re rewarded fairly and when the company performs well, we all benefit.
Tangible amenities we enjoy:
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day
Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!
Top Skills
What We Do
Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We combine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels.
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