At CS Power Systems, we're on a mission to transform lives by delivering clean, solar-powered electricity to millions worldwide—and we're just getting started. As a cutting-edge division of Canadian Solar, a global leader founded in 2001, we stand at the forefront of manufacturing high-performance solar panels, inverters, and advanced energy storage solutions. In this fast-growing, high-impact industry, our deep commitment to sustainability drives everything we do, creating innovative technologies that power a brighter, greener future.
Across Canadian Solar's powerful ecosystem—including CS Power Systems, CSPowerTech, e-STORAGE, Recurrent Energy, MSS, and CSI Solar—we're deeply invested in our people's success. If you're passionate about renewable energy and want to "Make the Difference" by building a lasting positive impact on the planet and communities everywhere, join us at CS Power Systems—where your talent can help shape the clean energy revolution.
Position Summary
The Manager, Technical Product Marketing & Demand Generation supports the commercialization, adoption, and ongoing optimization of the utility’s Commercial & Industrial (C&I) distributed energy portfolio, with an initial focus on Battery Energy Storage Systems (BESS) and Virtual Power Plant (VPP) programs.
This role combines product marketing, product management support, market development, and demand generation responsibilities to drive participation in utility-led distributed energy programs. The position translates technical and regulatory program constructs into clear customer value propositions, develop go-to-market messaging, and generate qualified demand across key C&I segments.
Responsibilities
- Develop and refine product positioning, value propositions, and messaging for C&I distributed energy, BESS, and VPP programs based on customer and market needs.
- Translate technical, operational, and regulatory program requirements into clear customer-facing offerings, benefits, and sales materials.
- Analyze customer needs, adoption barriers, procurement models, and market trends to inform program design, packaging, and commercialization strategy.
- Design and execute demand generation campaigns (email, webinars, digital outreach, events, and direct engagement) to drive participation in utility programs.
- Use AI tools to data mine and launch targeted campaigns
- Engage directly with C&I customers, developers, and partners through meetings, site visits, and industry events to generate pipeline and validate program fit.
- Gather and analyze customer data (e.g., load profiles, energy usage, utility bills) to support qualification, segmentation, and solution alignment.
- Support product and program development by synthesizing customer feedback, market research, and competitive insights into actionable requirements and recommendations.
- Collaborate with internal program, regulatory, engineering, sales, and commercial teams, as well as direct engagement with customers, developers, and industry stakeholders.
- Develop and maintain sales enablement materials, presentations, and customer-facing collateral supporting program adoption.
- Manage outbound marketing and engagement campaigns using CRM and automation tools, ensuring accurate segmentation, tracking, and lead qualification.
- Monitor campaign performance and continuously refine messaging, targeting, and outreach based on results and customer feedback.
- Provide structured insights and recommendations to internal program, regulatory, and commercial teams to support ongoing program improvement and market strategy.
Qualifications
Required
- 4–8+ years of experience in product marketing, product management, market development, demand generation, business development, or energy industry roles.
- Exposure to BESS, VPPs, or grid services programs.
- Demonstrated experience with marketing automation or outbound engagement platforms.
- Experience working with commercial or industrial energy customers or programs.
- Experience in utility programs, distributed energy resources, demand response, or energy services.
- Familiarity with C&I energy procurement, tariff structures, or utility rate design.
- Exposure to BESS, VPPs, or grid services programs.
- Demonstrated experience with marketing automation or outbound engagement platforms.
- Strong ability to translate technical, operational, or regulatory concepts into customer-facing messaging and offerings.
- Experience engaging external stakeholders and developing business relationships in a professional setting.
- Experience with CRM systems and structured pipeline or campaign management.
- Strong written and verbal communication skills.
- Willingness to travel for customer engagement and industry events.
Compensation & Benefits: CS Power Systems offers a competitive salary plus fully comprehensive benefits and performance bonus package based on an annual objective achievement. Our generous benefits package includes a 401(k) Retirement Plan, medical/dental/life/disability program, PTO and sick days.
The pay range for this position is $130,000 - $145,000 USD per year. This range represents annual base salary only, without regard to location, and does not include bonus or other incentives or benefits that may apply. The pay range for this role is subject to change.
CS Power Systems is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
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Skills Required
- 4-8+ years of experience in product marketing, product management, market development, demand generation, business development, or energy industry roles.
- Exposure to BESS, VPPs, or grid services programs.
- Experience working with commercial or industrial energy customers or programs.
- Experience in utility programs, distributed energy resources, demand response, or energy services.
- Familiarity with C&I energy procurement, tariff structures, or utility rate design.
- Strong ability to translate technical, operational, or regulatory concepts into customer-facing messaging and offerings.
- Experience engaging external stakeholders and developing business relationships in a professional setting.
- Strong written and verbal communication skills.
What We Do
Founded in 2001 in Ontario Canada, Canadian Solar (NASDAQ: CSIQ) is as a global energy provider with successful business subsidiaries in 20 countries & regions on 6 continents. Canadian Solar is both a leading manufacturer of solar PV modules and a provider of solar energy solutions, with over 14,000 employees globally. With state-of-the-art manufacturing facilities in Canada, China, Brazil and South East Asian countries, Canadian Solar now has module manufacturing capacity and has delivered more than 55 GW of premium quality solar modules to customers in over 150 countries in the past 20 years. Canadian Solar has solar power projects globally and solar power plants that are in commercial operation, with a resale value of US$1.2 billion. In addition, Canadian Solar has a geographically diversified utility-scale solar power project pipeline around 10 GWp, with projects being developed in the U.S., Japan, Latin America,Australia, EMEA, South East Asia, India and China. Of the total project pipeline, 2.9 GWp of projects are at late-stage development and have secured energy offtake agreements. In 2018, Canadian Solar achieved a revenue of US$3.74 billion, Meanwhile, Canadian Solar was listed as the Bloomberg New Energy Finance’s Tier 1 Module Manufacturer in terms of bankability for Q4 2018, and was named as Top 3 Global Utility-scale Solar PV Project Developer for 2017 by GTM Research. Canadian Solar Founder and CEO Dr. Shawn Qu blogs as a LinkedIn Influencer at https://www.linkedin.com/in/shawnqu/. Canadian Solar is making the difference by delivering more clean, safe and affordable solar energy to the world.
