Manager, Strategy

Posted 18 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
5K-116K Annually
Mid level
Agency
The Role
Leads client strategy and activation across paid social, programmatic, paid search, online video, and emerging digital channels. Manages campaign planning, execution, optimization, pacing, reporting, and performance recommendations. Serves as the primary client contact, translates data into strategic narratives, leads meetings, oversees cross-functional delivery, and mentors 1–3 analysts. Drives operational improvements and measurable business outcomes through performance marketing.
Summary Generated by Built In
Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.
 
Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.
  • We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. 
  • We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. 
  • We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. 

The Strategy team owns our client relationships, leading communication of Kepler’s strategic guidance and ensuring that internal teams meet and exceed clients' goals. They’re home to ad operations, campaign project management, and overarching client planning.

The Strategy Manager will be a leader on key client relationships. In this critical role, you’ll be responsible for deeply understanding clients’ business issues and goals, becoming the trusted “go to person” for clients. You’ll succeed as a Strategy Manager if you’re a proven leader, have exceptional communication and quantitative skills, and are a creative problem solver with a deep understanding of today’s digital ecosystem.

What You Will Do:

  • Be an expert in leveraging digital media channels for maximum impact – including display (programmatic and direct), mobile, search, social and online video, among others
  • Act as the primary point of contact for assigned clients; escalate, track and solve client issues
  • Partner with clients to understand their business goals, marketing objectives, and competitive constraints
  • Lead your team through campaign design and setup – including media strategy, media buying and ad operations - and oversee reporting and analytics for assigned clients
  • Monitor and manage all aspects of daily client campaign performance
  • Lead on-site and remote client strategy and status meetings
  • Manage a team of Strategy Senior Analysts and/or Analysts, and serve as internal client to other Kepler functional teams

Desired Skills and Experience:

  • 3-5+ years of experience in digital advertising account management, yield optimization, marketing strategy/consulting, or brand management
  • Experience with marketing campaign design, campaign management, and analysis
  • Ability to apply innovative thinking to solve complex client marketing challenges
  • Strong analytical skills; must be comfortable with MS Excel, data analysis, and internet technologies
  • Strong ability to create, build and leverage relationships
  • Ability to lead day-to-day client relations, and work with management and multifunctional teams to respond to client needs
  • Excellent listening, presentation, and written and verbal communication skills
  • Effective time management skills; ability to prioritize and meet deadlines
  • Ability to contribute to fast-paced, entrepreneurial, team-based environment
  • Bachelor’s degree with relevant major preferred 

Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation:        

  • Base Salary: $90,000 - $110,000
  • Target Annualized Discretionary Bonus: 5% ($4,500 - $5,500)
  • Target Total Cash: $94,500 - $115,500

Benefits:

  • Healthcare/Dental/Vision
  • Unlimited PTO
  • 401k Contributions
  • $75/mo Wellness Stipend
  • $100/mo Mobile Phone Stipend
  • $50/mo Internet Stipend
  • $500/yr Annual Learning Stipend
  • $2,000/yr Annual Tuition Stipend
  • One-time $200 New Hire Home Office Equipment Stipend
  • Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
  • Annual Work From Anywhere 4 weeks per year

Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. 

Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking here


Skills Required

  • 3-5+ years of experience in digital media planning, activation, and performance marketing
  • Hands-on experience with Paid Social, Programmatic/Display, Paid Search, and digital campaign management platforms
  • Strong understanding of performance KPIs, attribution methodologies, audience targeting, and optimization strategies
  • Experience with campaign management, reporting, and performance analysis across multiple digital channels
  • Strong analytical skills and comfort working with large datasets, Excel, reporting tools, and digital measurement platforms
  • Ability to apply innovative thinking to solve complex client marketing challenges
  • Ability to build relationships and manage day-to-day client communications
  • Excellent presentation, written, and verbal communication skills
  • Strong organizational and time management skills in a fast-paced environment
  • Ability to work in an entrepreneurial, collaborative, and team-oriented culture
  • Familiarity with Google Ads, Meta Ads Manager, TikTok Ads, SA360, DV360, The Trade Desk, or similar media technologies
  • Bachelor's degree with a relevant major

Kepler Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kepler Group and has not been reviewed or approved by Kepler Group.

  • Fair & Transparent Compensation — Fairness is supported by a clearly described approach using defined salary bands, annual/merit-based increases, and market adjustments. Transparency appears to improve predictability around how pay is set and adjusted over time.
  • Pay Growth & Progression — Pay increases are described as occurring through annual and merit cycles, with market adjustments used when benchmarks change. One-off agency-wide pay increases have also occurred when compensation was perceived as lagging.
  • Leave & Time Off Breadth — Time off is positioned as generous, with minimum days enforced and additional wellness time described. Unlimited PTO and seasonal perks like summer Fridays are also part of the time-off experience for some.

Kepler Group Insights

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The Company
HQ: New York, NY
554 Employees
Year Founded: 2012

What We Do

Kepler provides digital and database services to Fortune 500 clients in the financial services, retail, healthcare and other industries. Our core services revolve around helping clients use data to power more dynamic and personalized marketing - including programmatic media services, CRM strategy, and management and marketing systems integration. Utilizing our proprietary Kepler Intelligence Platform™, we actively manage client programs in over two dozen countries worldwide.

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