Role Overview
The Global Manager, Stores Concepts & Operations Enablement is a global leadership role responsible for developing, evolving, and scaling new Converse store design concepts that bring the brand to life in physical retail environments worldwide. This role sits at the intersection of creative concept development, store design, and retail operations, ensuring that new store concepts are both brand‑defining and operationally executable at scale.
This individual will originate and shape future store concepts—from early ideation through pilot, rollout, and optimization—while embedding operational thinking, service design, and store team realities into every stage of concept development.
Key Responsibilities
Store Concept Creation & Design Leadership
Lead the development of new global store design concepts, including format strategy, experience principles, spatial storytelling, and service flows.
Translate Converse brand strategy, consumer insights, and cultural trends into innovative physical retail concepts.
Partner closely with Global Brand, Greater China team, Visual Merchandising, and Store Operations to co-create concept visions, briefs, and design frameworks.
Influence architectural layouts, consumer journeys, and functional zoning to support both brand expression and commercial performance.
Champion experimentation and innovation through concept pilots, flagships, and limited‑scale tests.
Operations‑Led Concept Enablement
Embed operational feasibility and store team experience into concept design from the outset (labor models, back‑of‑house needs, service behaviors, and execution complexity).
Develop scalable concept playbooks
Ensure new concepts are executable across diverse markets, store sizes, and operating models without compromising design intent.
Global Rollout & Cross‑Functional Leadership
Lead cross‑functional teams across Brand, DTC, VM organizations to align on concept execution.
Act as the primary global point of contact for regions adopting new concepts, providing guidance, tools, and problem‑solving support.
Balance global consistency with local relevance, incorporating regional insights into concept evolution.
Insights, Learning & Continuous Improvement
Capture learnings from openings, pilots, and store feedback to continuously refine concepts.
Build a long‑term concept roadmap that evolves with consumer expectations and brand strategy.
Required Experience & Capabilities
8+ years of experience in store concept development and/or retail store design, preferably within a global consumer or lifestyle brand.
Proven experience creating and launching new store concepts, formats, or experiential retail environments.
Strong understanding of store operations
Ability to think creatively while grounding decisions in operational and commercial realities.
Experience working in complex, matrixed global organizations with multiple stakeholders.
Strong storytelling, communication, and influencing skills.
Fluent English is required, with the ability to communicate clearly and professionally in both written and spoken contexts. Must be comfortable presenting design intent, technical details, and visual concepts to global, cross‑functional stakeholders.
Key skillsets
Retail concept ideation & storytelling
Experience design & customer journey mapping
Translating brand strategy into physical environments
Format strategy (flagship, inline, outlet, pop‑up, neighborhood concepts)
Concept briefs, narratives, and design principles
What We Do
At NIKE, Inc., we innovate to serve athletes*. Every teammate - from coder to creator - plays a role in making these athletes’ dreams real. Our tech, data, and digital teams push limits every day, building the future of sport and the tools that drive it. Here, curiosity is fuel. Innovation is the game plan. Different perspectives keep us on the offense. You’ll solve challenges worth tackling, grow fast and belong to a team that backs you to do the right thing. Bring your drive. Bring your bold. Let’s move the world, together. Take your first step at nike.com/careers * If you have a body, you’re an athlete.
Why Work With Us
At NIKE, Inc., your dedication fuels the future of sport. There is a sense of pride that comes from representing an iconic brand and shaping its future. Here, we treat every day as a new opportunity to push boundaries, ask tough questions and share whole-hearted convictions. We are a team – united by the belief that anything is possible.
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