Manager, Sponsorship Strategy

Posted 3 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
65K-80K Annually
Mid level
News + Entertainment • Sports
The Role
Manage sponsorship strategy and operations for rights-sales clients: coordinate internal teams, support go-to-market and prospecting, assist business development, shape packaging/pricing, and apply sponsorship analytics to grow commercial revenue.
Summary Generated by Built In

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are over 1000 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

Our Rights Management division acts as a commercial sales resource for iconic sports and entertainment brands globally. A pioneering rights-sales capability, successfully marketing the unique emotion of sport to drive commercial results for rights-owners and record impact for brands.

We have led and closed over $3bn in sponsorship rights for some of the world's biggest sports properties, including recent record-breaking deals for UEFA Women’s Football, Mercedes Formula 1, Arsenal Football Club, the Kentucky Derby, Philadelphia Phillies, Seattle Reign and more.

We aim to optimize revenues for our clients while allowing each to avoid the long-term fixed costs associated with maintenance of large in-house sales teams. We are focused on solving problems and not selling assets, and we are ambitiously expanding our clients, geographies and our sponsorship sales team.

ROLE RESPONSIBILITIES

We're looking to hire a Manager of Sponsorship Strategy & Operations who will work across current and prospective sponsorship sales clients to deliver best-in-class processes and results.

Who you are:

  • Ideal candidates have 3-5 years of relevant experience in a sports, marketing, sales or business development setting and a track record of building strong internal & external relationships.
  • Strong understanding of the sports industry, and particularly the sponsorship environment.
  • Experience working within a team setting and balancing multiple clients/projects/responsibilities at once is crucial for the role.
  • Ability to demonstrate an understanding on how to structure a sales process and a clear understanding to why brands buy sponsorship
  • Analytical mindset to illustrate to brands why sponsorships can support a brand’s objectives.
  • Ability to understand a rights holder’s position and able to articulate ideas and strategies to grow and change commercial revenues.
  • Self-starting attitude, adaptable, and a problem-solver.
  • Eagerness to join an entrepreneurial organization where every working day is different
  • We're keen on good levels of emotional intelligence and a passion for sport!

What you'll be getting up to:

  • Support the on-going execution of Two Circles’ active sponsorship sales clients, coordinating across multiple internal teams to deliver effective and efficient processes.
  • Contribute to the go-to-market strategy and implementation for rights sales clients, using sponsorship acumen to help shape prospecting, packaging, pricing and outreach tactics.
  • Assist the business development process for Two Circles to secure premium rights related to sponsorship sales, including the creation of materials and insights specific to the opportunity at hand.

The range below represents the low and high end of the base salary someone in this role may earn as an employee of Two Circles in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

  • $65,000-$80,000

Skills Required

  • 3-5 years relevant experience in sports, marketing, sales or business development
  • Track record of building strong internal and external relationships
  • Strong understanding of the sports industry, particularly the sponsorship environment
  • Experience balancing multiple clients/projects in a team setting
  • Knowledge of structuring a sales process and why brands buy sponsorship
  • Analytical mindset to demonstrate sponsorship impact and ROI
  • Ability to understand rights holder positions and articulate commercial growth strategies
  • Self-starting, adaptable, problem-solving attitude
  • High emotional intelligence
  • Passion for sport and eagerness to work in an entrepreneurial environment
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The Company
HQ: London
2,350 Employees

What We Do

Founded in 2011, Two Circles is an international sports and entertainment marketing business that leverages data and knowing fans best, to help organizations grow audiences and revenues. From thirteen international offices, Two Circles works with some of the biggest names in sports and entertainment, including the NFL, Premier League, UEFA and EA. The business uses data to grow the volume and value of fan relationships across all channels, to increase revenue across media rights, sponsorship, retail and licensing and ticketing.

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