Manager, Social Media

Position: Manager, Social Media

Location: Dumbo, Brooklyn (Hybrid: 3 days in office, Tuesday-Thursday)

Reporting to: Senior Manager, Brand & Campaign Strategy

Type: Full-time

ABOUT US:

Soko Glam is a pioneering leader in the beauty industry, passionate about helping people discover and embrace their best skin. We are committed to fostering a culture of innovation, collaboration, and growth in everything we do. As we continue to expand, we are looking for a dynamic and driven individual to join our team as the Manager, Social Media to help shape and execute our social media strategy.

ABOUT THE ROLE:

As the Manager, Social Media, you will play a pivotal role in driving Soko Glam’s presence across social platforms, engaging with our audience, and building a thriving online community. 

This is an exciting opportunity to lead social strategy, oversee execution, and manage a lean, high-performing team in a fast-paced, hybrid work environment. We’re looking for someone who is passionate about beauty and skincare, owning social media as a key driver for brand and business growth, and creating relevant & engaging content across social platforms. This person is an innovative and creative thinker, has a deep understanding of what it takes to drive social success, and is adept at translating performance data & metrics into actionable learnings & insights.

You will bring creativity, dependability, and expertise to this role, thriving on pushing boundaries and exploring innovative ways to connect with our audience and accelerate Soko Glam’s social growth.
KEY RESPONSIBILITIES:

• Collaborate with the Senior Manager of Brand & Campaign Marketing to develop and execute a comprehensive social media strategy that aligns with Soko Glam’s brand voice, business and campaign goals, and target audience.
• Maintain a content calendar tied to product/campaign focus and relevant cultural moments, prioritizing organic growth and engagement
• Manage social media content creation, scheduling, posting, and community engagement across various platforms (e.g., particular emphasis on Tiktok and Instagram, in addition to other platforms such as YouTube, Facebook).
• Collaborate with internal teams and external partners to deliver high-quality, engaging, and on-brand content.
• Competitive benchmarking and analyses of competing content strategies
• Weekly, quarterly, and campaign-specific social media reports, with actionable recommendations to optimize future content
• Monitor social media performance metrics, analyze data, and provide actionable insights to optimize strategy and drive growth.
• Lead and participate in live events and broadcasts, showcasing the brand’s personality and expertise.
• Serve as a proactive and dependable project manager, ensuring timely execution of campaigns and initiatives.
• Stay updated on emerging social media trends, tools, and platform updates, and incorporate them into strategies where applicable.
• Provide leadership and mentorship to the social media team, fostering a collaborative and innovative environment.

WHAT WE’RE LOOKING FOR:

• 5-7 years of social media management experience with a proven track record of successful campaigns.
• Expertise in strategy development, content creation, and platform management (e.g., Instagram, TikTok, YouTube, etc.).
• Proficient in content creation - including photography, video, and basic social design principles to create compelling and platform-relevant social content
• Ability and willingness to work behind and in front of the camera, engaging authentically with the community when necessaryStrong project management and leadership skills, with experience managing teams and working in smaller company settings.
• Excellent communication skills and comfort hosting live social media events.
• A proactive, creative, and detail-oriented mindset with the ability to adapt to emerging trends.
• Bachelor’s degree in Marketing, Communications, Digital Media, or equivalent experience.
• Bonus: Familiarity with beauty, skincare, or lifestyle industries, and basic design or content creation skills.

WHY JOIN SOKO GLAM?

• Be part of a company that is reshaping the beauty industry and helping people believe in only good (skin) days ahead.
• Work in a collaborative, innovative, and growth-oriented environment.
• Enjoy the flexibility of a hybrid work schedule.
• Join a passionate team that values creativity, teamwork, and personal development.

If you’re ready to take on this exciting role and bring your expertise to a fast-paced, innovative team, we’d love to hear from you! 

In accordance with the applicable law, the following represents a good faith estimate of the minimum and maximum compensation range for this position:

The estimated annual compensation range for this role is $70,000 - $85,000. 

• There may be future opportunities for continued pay progression based on continued strong performance in the role.
• Full-time positions are also eligible for a competitive compensation and benefits package that include medical health insurance, 401K, Paid Time Off, Life Insurance and Long Term Disability leave, and a range of other benefits.
• Learn more at the Soko Glam Career page.

Compensation for the role will be determined based on permissible, non discriminatory factors such as a candidate’s qualifications, skills, and experience.

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Soko Glam not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.