Disney Experiences is looking for a Manager, Social Media Strategy & Activation. Reporting to the Senior Manager, you will lead a team within our in-house paid Social Media team. Being a caring, invested, thoughtful, and supportive manager who helps the team members grow is important to the role. This involves providing continuous support, offering constructive feedback, and fostering an environment that encourages growth and collaboration. Your leadership will be pivotal in nurturing talent and ensuring that each team member reaches their full potential!
We directly manage all paid activity in several Ad Manager platforms, including Meta, TikTok, Pinterest, Snapchat, YouTube, and LinkedIn. You should be adept at using these tools, have a strong understanding of product data feeds, and have the ability to make informed recommendations on optimization strategies based on comprehensive insights and performance data. In addition to this, you will also be responsible for maintaining and evolving our current tech partnership relationships. This will involve staying up-to-date with the latest trends and updates in each platform, ensuring our strategies remain ground breaking and effective. Your role will be essential in finding opportunities for improvement and implementing standard processes to drive our social media initiatives forward.
You will also play an important leadership and change-agent role in our ongoing digital marketing privacy future-proofing efforts. Technical and strategic understanding of the changes happening across the ecosystem is important, especially iOS 14.5 and any app-related changes that come later on the Google side, and solutions to support it (i.e. Conversions API).
What You Will Do
- Lead paid social media strategy for Walt Disney World and drive this forward
- Lead and support the team and influence organization to run using optimal campaign and ad setup, including best practices and evolving innovation
- Continue growth of in-house teams and responsibilities with an eye toward efficiency
- Owner of social media activation platform suite including future partnership additions
- Work with our teams to identify and design (or use 3rd party) tools to improve efficiency
- Partner across teams, organizations, and companies (media partners and agency) to improve overall technical setup and inter-departmental workflow
Required Qualifications & Skills
- 10+ years digital marketing with ecommerce experience
- Extensive experience with social media platforms and related tools
- Understanding of online/offline data including its use in the digital and social space
- Strong grasp on analytics, measurement, and proper test structures to help coach team on their advanced analysis and testing
- Familiarity and ability to improve team's use of work management platforms such as Workfront, JIRA, Smartsheets, etc.
- Comfort with high level of autonomy
- Can distill very technical details into understandable everyday terms that motivate action through aligned values and goals
Education
- Four-year college degree or equivalent work experience. Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus.
Additional Information
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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The Walt Disney Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Walt Disney Company and has not been reviewed or approved by The Walt Disney Company.
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Healthcare Strength — Healthcare offerings include medical, dental, vision, mental-health resources, wellness programs, and convenient onsite clinics in some locations. Coverage breadth and wellbeing resources are presented as core strengths across roles.
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Leave & Time Off Breadth — Paid vacation, sick time, and personal holidays accrue with service, and many roles offer flexible on-site, remote, or hybrid arrangements. This mix supports time away and adaptable work setups across eligible roles.
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Wellbeing & Lifestyle Benefits — Distinctive perks include complimentary theme-park admission, discounts on experiences, and commuter assistance, alongside other lifestyle-oriented programs. These enhancements add brand-specific value beyond standard corporate benefits.
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What We Do
Innovation is in the DNA of The Walt Disney Company. We not only embrace it, we translate it into experiences you can see and feel. From our groundbreaking work in advanced audio-animatronic robots featured in the Disney theme parks, to streaming services that are redefining entertainment, to inventing tools to create new worlds in our films — The Walt Disney Company has spent nearly 100 years immersing audiences in new and stunning experiences using groundbreaking technology. When next generation technology meets talented people ready to tackle challenges still to be imagined, anything can happen.
Why Work With Us
Every technologist at Disney is essential to helping us create unforgettable experiences and innovative products. Our teams constantly spearhead innovation by incubating cutting-edge ideas into production-ready solutions. At Disney, you’ll make an impact you can see and feel with a team that both supports and challenges your thinking.
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