What you'll do:
- Develop and execute innovative marketing strategies in partnership with local teams — spanning organic and paid social, influencer collaborations, and localized activations.
- Set the creative vision for Sofar’s social presence and storytelling across Instagram, TikTok, YouTube, Threads, LinkedIn, and emerging platforms.
- Manage global socials & create posting plans that encourage engagement, boost ticket sales, and tell our story Build and roll out playbooks, resources, and toolkits that empower global and local teams to create content with impact.
- Conceptualize, shoot, and edit platform-native content with a strong creative POV — especially short-form video for TikTok and Reels — using tools like Final Cut, Adobe Premiere, or CapCut to edit.
- Repurpose long-form artist content into engaging short-form cutdowns.
- Write compelling copy and craft narratives that spark engagement, drive discovery, and deepen connection with our community.
- Collaborate with internal teams and external partners to create social-first deliverables for branded campaigns.
- Support launches, special initiatives, and new show formats (e.g. singles nights, comedy, dance) with social strategy and execution.
- Lead community management and foster engagement across platforms, amplifying Sofar’s artist-first ethos.
- Monitor and analyze social performance using tools like Sprout Social, translating insights into creative and strategic decisions.
- Experiment with new formats, trends, and tactics to grow reach and engagement while staying true to Sofar’s brand voice.
Who you are:
- A creative visionary with 4+ years in social media or digital marketing, ideally in music, live experiences, or culture.
- Skilled in short-form content creation — from ideation through editing — with proficiency in Final Cut, CapCut, or similar tools.
- Deeply tuned in to cultural trends and platform shifts, with instincts for what resonates across different communities.
- A storyteller and community builder who knows how to spark conversation, create buzz, and foster connection both online and IRL.
- Comfortable working across multiple teams and stakeholders, balancing strategy with hands-on execution.
- Analytical and data-driven, able to measure impact and adapt strategy in real time.
- Passionate about supporting artists and building inclusive, diverse creative communities.
Top Skills
What We Do
Sofar Sounds reimagines the live event experience through curated, secret performances in more than 400 cities around the world.
Cofounded in London in 2009 by Rafe Offer and Rocky Start, Sofar brings guests and artists together in unique locations, without the distractions that plague other live events. Sofar shows begin as a secret: guests sign on for three unnamed performances at undisclosed locations, hosted by community members in everyday spaces — from living rooms and rooftops, to retail stores. Through the transformation of these spaces into captivating venues, Sofar serves as a platform for artists to connect with engaged audiences in cities around the world. Sofar invites guests to discover new artists, spaces, people, neighborhoods and cities, whether at home or abroad, creating an inclusive and accessible global community where people make genuine connections. To learn more about Sofar Sounds check us out at www.sofarsounds.com or follow the conversation on social media at @sofarsounds or using #sofarsounds.
Need a little more? Check this out: https://www.youtube.com/watch?v=qnjsN2NOl3k
