The Role
Develop and execute e.l.f. SKIN social media strategy across platforms to grow awareness, engagement, consideration, and conversion. Create daily skincare-focused posts and copy, manage day-to-day posting, lead social briefs, collaborate cross-functionally, compile regular performance reports, and assist with content creation including basic video editing and photo cropping.
Summary Generated by Built In
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face, paw and fin. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Well People - clean beauty powered by plants, Naturium - high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode skin - developed by Hailey Rhode Bieber, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time
In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 29 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
e.l.f. SKIN is seeking a Social Media Manager who will be responsible for developing and implementing strategy that elevates our brand presence, engages our audience, and drives brand awareness, consideration, and conversion. The ideal candidate will have a strong understanding of skincare and beauty and should be at the forefront of social trends and innovation as well as having the ability to develop channel-by-channel goals and effectively measure success.Flexibility, resilience, and a ‘can do’ attitude is essential.
Responsibilities:
- Develop, implement, and manage social media strategy for each relevant platform
- Define most important social media KPIs across all social channels to achieve top positionacross all relevant measures
- Be curious and stay updated on the latest social media trends, tools, and best practices to enhance our social media presence
- Ideate and create daily skincare-focused social posts, which includes strong copywriting abilities for captions
- Manage the execution of day-to-day posting across all social media accounts
- Collaborate with Brand, Ecommerce, Digital, Sales, Creative and Innovation teams to maximize brand priorities
- Lead the creation of highly effective social briefs
- Compile weekly, monthly and quarterly social media reports
- Assist with content creation including but not limited to video editing and photo cropping
Requirements:
- Bachelor's degree in Marketing or related field.
- 4+ years in Social Media Marketing or equivalent experience preferred
- Must be based in the Los Angeles area
- Skincare and/or beauty industry background preferred
- Deep understanding of social media platforms and stays up-to-date on industry and platform trends
- Attention to detail; demonstrates passion for accuracy in both minor and significant workstreams
- Excellent written communication skills as copywriting a crucial part of this role
- Must be comfortable in a fast-paced business environment, be a driven contributor and work effectively and collaboratively with team members.
- On top of entertainment, culture and trends; understanding what appeals to people (and algorithms)
- Self-starter with a hands-on approach
The base salary range for this role is listed above.
Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.
Compensation components are subject to change at the company’s discretion
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Skills Required
- Bachelor's degree in Marketing or related field
- 4+ years in Social Media Marketing or equivalent experience
- Must be based in the Los Angeles area
- Skincare and/or beauty industry background
- Deep understanding of social media platforms and platform trends
- Excellent written communication and copywriting skills
- Attention to detail and passion for accuracy
- Comfortable working in a fast-paced environment and collaborating cross-functionally
- Strong cultural and trend awareness including entertainment and algorithmic signals
- Self-starter with a hands-on approach
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
