Manager, Social & Influencer Strategy, DIG, Ruder Finn

Ruder Finn is seeking a Manager, Social & Influencer Strategy to join our growing Digital team. This person should have a genuine interest in digital marketing and hands-on experience supporting influencer programs, creator partnerships, social content development, campaign activation, and performance reporting. The ideal candidate is organized, curious, detail-oriented, and excited to help bring influencer-led campaigns to life across social platforms.

As a Manager, Social & Influencer Strategy, you will support the day-to-day execution of influencer and creator campaigns, from research and outreach to content coordination, approvals, tracking, and reporting. You’ll work alongside industry experts, cross-functional teams, partners, and practice groups across the country and globally to help develop and activate social and influencer programs for leading brands. This role is ideal for someone with a strong foundation in influencer marketing who is ready to grow their strategic skills, build client-facing experience, and take on more responsibility across campaign execution.

Key Responsibilities

• Support influencer marketing initiatives, including creator research, outreach, vetting, coordination, content review, and maintaining tracking systems

• Manage day-to-day execution of influencer content across a network of creators, subject matter experts, and brand partners, including timeline management, deliverable tracking, and asset organization

• Help identify influencer partners aligned with campaign objectives, audience needs, brand values, and platform best practices

• Coordinate with influencers, internal teams, studios, and external partners to ensure smooth execution across timelines, deliverables, and content requirements

• Review influencer content for accuracy, brand alignment, required disclosures, and platform-specific best practices

• Package and finalize content to ensure inclusion of required elements, such as overlays, disclosures, disclaimers, and brand or legal requirements, while maintaining authenticity

• Support content submission and review processes, including tracking asset status, feedback, revisions, and approvals

• Attend review calls, synthesize stakeholder feedback, and help implement updates across content and assets

• Assist with setting up and optimizing paid social campaigns, including A/B message testing, audience segmentation, and compiling performance reports; Meta experience preferred

• Help gather and organize campaign data for client reporting, with exposure to platform analytics and Google Analytics/GA4

• Monitor social channels and support community management, responding to routine inquiries and flagging key issues

• Participate in internal and client meetings to support strategy development, creative ideation, influencer recommendations, and campaign activation

• Stay informed on creator trends, platform updates, influencer marketing best practices, and emerging social tools to help inform campaign ideas and performance

Qualifications

• Bachelor’s degree in marketing, communications, media studies, advertising, or a related field preferred

• 2+ years of experience in influencer marketing, social media, digital marketing, or integrated communications

• Hands-on experience supporting influencer campaigns, creator partnerships, content coordination, or social campaign execution

• Experience researching, vetting, and coordinating with influencers or creators across platforms such as Instagram, TikTok, YouTube, LinkedIn, or similar channels

• Familiarity with influencer marketing tools, such as Tagger or similar platforms, is a plus

• Experience managing content review, approval workflows, stakeholder feedback, and asset tracking

• Experience with Meta Business Manager and Ads Manager preferred; additional platform experience is a plus

• Familiarity with platform analytics, social reporting, and campaign performance metrics

• Proficient in Microsoft Office Suite, including PowerPoint, Word, Excel, and Outlook

• Understanding of compliant, accurate, and brand-safe content development; experience in regulated industries is a plus

• Strong organizational skills, attention to detail, and ability to manage multiple timelines and deliverables

• Proactive, solutions-oriented, and eager to learn, with strong communication and collaboration skills

• Passionate about digital trends, social platforms, creator marketing, and emerging tools

Benefits & More

• You will receive a competitive base salary and bonus opportunity

• You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.

• Monthly allowance for cell phone, office equipment, etc.

• Generous PTO policy with paid maternity/paternity leave

• Professional learning and development opportunities

• Workplace flexibility

• On-site and off-site social gatherings

The anticipated salary range for this position, at the time of posting, is $67,000 – $83,000. The salary of the applicant selected for this role will be based on a variety of factors, including but not limited to, education, internal equity, geography, relevant years of experience, certifications, skills, abilities of the selected applicant, and other job-related qualifications. In addition, a range of medical, dental, vision, disability, 401(k) matching, paid time off, and/or other benefits also are available by the company.

Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics. Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.