Manager, Social & Influencer Partnerships (NYC)

Key Responsibilities:

• Develop, execute, and optimize RealSelf’s multi-platform social media strategy to drive audience growth, engagement, and brand awareness.
• Lead our influencer partnerships program from strategy through execution, including sourcing, contracting, content planning, and performance tracking.
• Execute and project manage sponsored Instagram content from doctors, providers, and brand partners to ensure timely delivery and optimal performance.
• Monitor and analyze social performance metrics, using insights to inform ongoing strategy and identify opportunities for improvement.
• Stay ahead of emerging social trends, platform updates, and competitive activity to keep RealSelf’s social presence innovative and relevant.
• Collaborate cross-functionally with the Digital, Creative, Editorial, and Product teams to align messaging, campaigns, and brand storytelling.
• Work closely with the Email Marketing team to integrate social content into newsletter campaigns for broader audience engagement.
• Serve as a mentor and leader within the Digital team, setting high standards for execution, communication, and results.
• Proactively identify opportunities, act quickly to capitalize on timely trends and viral moments, and deliver creative, high-impact solutions that drive measurable business results.

Requirements:

• 2–5 years of experience managing social media strategy and/or influencer programs, preferably in a consumer brand, beauty, aesthetics, or related industry.
• Proven track record of delivering measurable audience growth and engagement across major platforms (Instagram, TikTok, YouTube, LinkedIn, etc.).
• Strong analytical skills with experience interpreting data and applying insights to strategy.
• Excellent written communication skills with the ability to quickly adopt and maintain a brand’s tone of voice.
• Clear point of view on social content, with the confidence to take creative risks and test bold ideas that drive engagement.
• Comfortable and skilled in creating, directing, and optimizing video content for social platforms.
• Excellent communication, presentation, and collaboration skills.
• Demonstrated ability to lead projects, manage multiple priorities, and meet deadlines in a fast-paced environment.
• Knowledge of email marketing or newsletter strategy is a plus.
• Located in NYC and comfortable coming into the RealSelf office 2-3 days a week.

Ideal Qualities:

• You have a passion for beauty and pop culture.
• You operate without ego and are a collaborative team player with a proactive and entrepreneurial mindset.
• You thrive in a startup environment, are comfortable with ambiguity, and feel excited to build new processes from the ground up.
• You have exceptional organizational skills and attention to detail.

Perks & Benefits:

• You’ll work alongside our inspiring world-class team to create content and build products that connect and empower millions of people around the world, wherever they may be on their aesthetics journey.
• Health benefits: We offer comprehensive benefits for medical, dental and vision 100% paid for by RealSelf at the employee level.
• Work-life balance: Enjoy paid time off, including no work on your birthday and Summer Fridays, as well as generous leave options for life events such as becoming a parent. 
• 401(k) matching: Plan for the future and take advantage of our 401(k) plan with a company match.
• Treatment reimbursement: At RealSelf, we encourage our team to walk in our audience’s shoes. That’s why we offer a cosmetic treatment reimbursement program to employees who would like to take on a more active role as the consumer. 
• Company holidays: We believe in celebrating holidays! Enjoy time off during our 12 company-wide holidays + no work on your birthday!
• Hybrid NYC office: We recognize that there’s no one size fits all with office culture. That’s why we believe in a flexible hybrid schedule for our New York City employees, who can enjoy the benefits of in-person collaboration in our office as well as deep work time while remote at home.