We are Cotton On
Cotton On is an Australian-born fashion and lifestyle brand bringing a laid-back, optimistic Aussie energy to more than 20 countries with 180+ US stores. We make everyday dressing feel easy, fun, and accessible, and we use our scale to make a real difference through the Cotton On Foundation. In the US, we're growing fast and building a marketing team that can turn a major global footprint into real brand love with Gen Z, Gen Alpha, and families.
The person who owns our social presence is at the centre of it. If you're pop-culture obsessed, love building community, and want your work to actually mean something, you'll feel at home here.
Your impact @ Cotton On
We're looking for a Manager, Social & Content to own the creative and strategic direction of Cotton On's US social presence, and then execute it. That means leading the channel, running the content calendar, identifying what's moving culture and acting on it fast, and making sure the feed reflects a brand identity that earns attention rather than asking for it.
Benefits You’ll Love
50% team member discount across all brands
Competitive pay
24/7 wellness support
Performance & Peak incentives
Medical, Dental, Vision & more for you and your family
401(k) matching + financial wellness support
Development opportunities with room to grow
Quarterly COG Awards & real-time recognition
About the Role
In this role,you will manage Cotton On's US social channels across TikTok, Instagram, and emerging platforms, owning not just strategy but the day-to-day. You'll build and manage an EGC creator pipeline by identifying compelling store talent and turning real Cotton On people into brand storytellers. And you'll partner with our global brand and social teams in Australia to stay close to the big brand story, then translate it into ideas that feel right for the US customer.
The right person for this role is deeply curious, fluent in social trends, chronically online, and equally comfortable setting direction and getting hands-on with briefs, edits, and performance reads. You think in equal parts creative instinct and data. You are a player-coach.
Day to day, you'll
Own the channels
Own and manage Cotton On's US social channels day to day across TikTok, Instagram, and emerging platforms, including posting, scheduling, community response, and real-time reactive content.
Lead the creative direction of the US feed: tone of voice, platform behaviour, content cadence, storytelling standards, and what the brand sounds like when it shows up.
Brief, review, and approve content across short-form video, stills, stories, and reactive formats, making sure everything is native to the platform and right for the brand.
Stay genuinely plugged into what's breaking through in the feed (trends, sounds, formats, cultural moments) and move fast when something matters.
Develop a social content system that balances trend responsiveness with a consistent brand point of view.
Build the pipeline
Build an EGC-led creator pipeline by identifying store associates in key US markets with on-camera presence and strong social instincts, turning real Cotton On people into credible brand storytellers.
Support freelance and contract production resources as the function scales.
Manage content across Women's, Body, and Men's. Kids is its own team with its own manager.
Connect organic to paid
Identify organic content with paid potential and partner with the paid media team to package winners for amplification, quickly and with clear creative context.
Track performance and translate insights into sharper briefs, stronger creative decisions, and better cross-functional alignment.
Use platform analytics and creative performance tools to drive decisions, not just document them.
Work across the brand
Partner with the Influencer & Creator Partnerships team so brand content and creator content feel like one world, not separate programmes.
Work with the global AUS team to adapt campaign direction and assets for the US customer and US platform behaviour.
Receive brand briefs from the Head of Marketing and turn them into content plans that actually land on the feed.
This role is for you if you,
Live on TikTok and Instagram the way the customer does and you naturally track what's breaking through before anyone's written a trend report about it.
Think in equal parts creative and data-led concepts and can see how content connects to business results.
Are as comfortable pulling a performance read as you are creative concepting and you use both to make the content better.
Enjoy being a player-coach: leading and mentoring while still writing briefs, reviewing edits, managing the calendar, and posting when the moment calls for it.
Have 5 to 7 years across social media, content, or digital marketing, including time in-house or at a strong agency with fashion, beauty, lifestyle, or youth-focused brands.
Have a track record of social content that has moved product, driven sign-ups, and delivered clear outcomes.
Managed creators, editors, coordinators, or freelancers and know how to give feedback that makes the work better.
Bring strong aesthetic judgment that feels polished, energetic, product-forward, and culturally aware without trying too hard.
Are Decisive under pressure and adjust plans fast when platform behaviour or culture shifts.
Are comfortable in analytics and reporting tools and naturally turn numbers into actions, not just recaps
PHYSICAL REQUIREMENTS
- Ability to stand, walk, lift, carry, push, or pull up to 50 lbs.
- Ability to travel as needed (up to 20%)
- Comfortable moving equipment, product, or props as needed for shoots.
Who are we?
Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.
We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.
We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.
If you have any individual needs in order to fully participate in the recruitment process, please contact us at [email protected] so we may support you in completing the job application process.
In addition, Cotton On Group will consider qualified applicants, including those with criminal histories, in a manner consistent with local “Fair Chance” ordinances.
CA: This is a full time salary position with a wage range of $100,000 - $120,000 /yr
About UsFrom Australia to the world - The Cotton On Group (known in-house as COG) is Australia's largest global retailer. With 7 brands, 19 countries, 1500 stores and counting; we exist to make a positive difference in the lives of everyone we touch. Our people are optimistic, innovative and highly motivated; they share a genuine belief in themselves and others and they aren't afraid to think big.
Cotton On is the founding brand of the Group and has grown to become a global fashion destination with over 600 stores worldwide. We thrive on delivering the trends of the moment (always with our own twist) and inspire our community to have fun with it. Our product offering includes womenswear, menswear and accessories.
Skills Required
- 5 to 7 years experience in social media, content, or digital marketing (in-house or strong agency), preferably with fashion/beauty/lifestyle/youth brands
- Proven track record of social content driving product sales, sign-ups, or clear business outcomes
- Experience managing creators, editors, coordinators, or freelancers and providing actionable feedback
- Deep fluency in TikTok and Instagram trends, platform behavior, and cultural moments
- Comfortable with analytics and reporting tools; able to turn performance data into creative and strategic decisions
- Demonstrated ability to brief, review, and approve short-form video, stills, stories, and reactive content
- Player-coach capability: lead and mentor while executing briefs, edits, posting, and calendar management
- Ability to stand, walk, lift/carry/push/pull up to 50 lbs and travel as needed (up to 20%) for shoots
What We Do
Our purpose has always been to make a positive difference in people’s lives, and our team and customers are at the heart of this. We started in 1988, with our first ‘shop’ being the boot of a Ford Bronco parked at The Beckley Market in Geelong, Australia. Inside? A stack of denim jackets; it was the start of something big. Our vision is to take our eight Aussie lifestyle brands to the world, delivering Good along the way. And we know that our responsibility goes far beyond selling great products. We work to prioritise people and the planet, while making products our customers love, ones that we can all be proud of. We’re a diverse bunch from all around the world who love to think big. We live for a challenge and give anything a go. We work hard and pride ourselves on creating an environment free from hierarchy and ego. One that promotes creativity and self-expression, allowing our team to do what they do best. We look after our people 24/7 – not just when they’re at work, but outside of it too. Since day one, our team members have been like great mates to us – and you look after your mates. We support and empower our team members to be the healthiest versions of themselves. And we keep it real, always. We’re customer-obsessed in everything we do, and believe us when we say the obsession is real! When you join our team, you’re part of something bigger – you’re here to be inspired, to learn, to do the right thing, and above all else, to make a positive difference. 20,000 people. 8 brands. 20 countries. 1,300 stores (and counting) and one life-changing Foundation. That's Cotton On Group.
