The Role
Leads SEO and AEO strategy across client portfolios, connecting organic growth to revenue and business KPIs. Oversees technical SEO, structured data, AI-search optimization, analytics, reporting, process governance, and cross-functional execution. Manages and develops SEO teams, establishes performance standards, improves operational scalability, and presents strategic recommendations to clients and leadership. The role is based onsite in Pune.
Summary Generated by Built In
Designation: Manager - SEO & AEO
Experience: 6 - 9 years
Job Location: Pune (On-Site)
Amura Marketing is a next-generation Martech company delivering end-to-end marketing and sales solutions to leading brands in India.
Our philosophy of “Marketing Engineered” integrates strategy, design, engineering, and technology to build measurable growth systems. We don’t treat SEO as traffic generation — we treat it as revenue infrastructure.
Role SummaryThe SEO & AEO Manager will lead Amura’s organic growth function across traditional search engines and emerging AI-driven answer ecosystems.
This is a leadership role combining:
- Strategic SEO & AEO direction
- Revenue-focused growth ownership
- Team building and capability development
- Process governance and operational excellence
- Advanced analytics and ROI storytelling
You will be responsible for building scalable organic growth systems tied directly to business outcomes — not vanity metrics.
Key Responsibilities1. Organic Growth & Revenue Ownership (SEO + AEO)- Develop and own integrated SEO and AEO strategies across multiple client portfolios
- Translate business goals into structured organic growth roadmaps
- Drive keyword research, intent clustering, entity mapping, and semantic architecture
- Build strategies for visibility across:
- Traditional SERPs
- Featured snippets
- People Also Ask
- Zero-click results
- AI-powered search ecosystems
- Establish clear revenue attribution models for organic growth
- Drive organic contribution to pipeline, lead generation, and revenue KPIs
- Lead comprehensive technical SEO audits (crawlability, indexation, Core Web Vitals, architecture)
- Oversee structured data implementation (FAQ, HowTo, Product, Organization, etc.)
- Ensure AI-readiness through:
- Content structuring
- Schema clarity
- Entity optimization
- Collaborate closely with development teams to ensure seamless execution
- Maintain technical hygiene across client portfolios
- Lead, mentor, and scale a team of SEO Executives and Senior Executives
- Define KRAs and performance benchmarks for team members
- Conduct structured performance reviews and feedback cycles
- Identify skill gaps and run upskilling initiatives
- Foster a culture of experimentation, accountability, and ownership
- Build second-line leadership within the SEO function
- Ensure workload balance and efficient task allocation
- Define and enforce SOPs across:
- Keyword research
- Technical audits
- On-page optimization
- Reporting
- Content optimization
- Ensure 100% adherence to documentation and reporting standards
- Maintain clean project tracking via tools (ClickUp, Asana, Jira, etc.)
- Own delivery timelines and proactively mitigate risks
- Standardize reporting templates and dashboard frameworks
- Ensure zero-chaos execution across multi-client portfolios
- Improve internal processes for scalability and efficiency
- Define and track performance metrics beyond traffic:
- Conversions
- Revenue contribution
- Assisted conversions
- AI visibility metrics
- Build structured dashboards using:
- GA4
- Google Search Console
- GTM
- Looker Studio
- Excel/Sheets
- Translate organic data into business insights and ROI narratives
- Present strategic growth recommendations to clients and leadership
- Drive data-backed experimentation frameworks
- Work closely with:
- Paid Media Teams
- Content Strategy Teams
- Design & UX
- Tech/Development Teams
- Ensure SEO is integrated into:
- Website builds
- Campaign launches
- Product releases
- Drive SEO + Paid synergy strategies
- Ensure organic growth supports full-funnel marketing efforts
- Stay ahead of algorithm updates and AI-search developments
- Identify experimentation opportunities across:
- SERP features
- Structured data
- AI search visibility
- Build frameworks for AEO (Answer Engine Optimization)
- Educate clients and internal stakeholders on the future of search
- 6+ years of hands-on SEO experience
- 2–3+ years of team management experience
- Strong technical SEO expertise
- Demonstrated experience tying SEO to revenue outcomes
- Expertise in structured data & AI-search optimization
- Advanced analytical skills (GA4, GSC, GTM, Excel)
- Working knowledge of HTML, CSS, JavaScript
- Experience managing multi-client portfolios
- Strong stakeholder communication skills
- Excellent command of English
- Enterprise SEO experience
- E-commerce / Marketplace SEO (Amazon)
- YouTube SEO
- Martech or performance marketing background
- Exposure to AI-driven and generative search ecosystems
- Consistent organic traffic growth aligned to business KPIs
- Increased AI visibility and snippet ownership
- Organic contribution clearly linked to revenue
- High-performing, accountable SEO team
- Structured reporting with operational excellence
- SEO positioned as a strategic growth engine within Amura
Skills Required
- 6+ years of hands-on SEO experience
- 2-3+ years of team management experience
- Strong technical SEO expertise
- Experience tying SEO to revenue outcomes
- Expertise in structured data and AI-search optimization
- Advanced analytical skills with GA4, Google Search Console, Google Tag Manager, and Excel
- Working knowledge of HTML, CSS, and JavaScript
- Experience managing multi-client portfolios
- Strong stakeholder communication skills
- Excellent command of English
- Enterprise SEO experience
- E-commerce or marketplace SEO experience, including Amazon
- YouTube SEO experience
- Martech or performance marketing background
- Exposure to AI-driven and generative search ecosystems
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The Company
What We Do
With over 13 years in the growth marketing sector, Amura has established itself as a fast-growing digital marketing agency in India. With a blend of creativity and a data-driven marketing approach, Amura offers various services from across various industries. With more than 150 digital experts and 31 software products in its tech stack, Amura has successfully served over 250 clients across different domains. From creating a B2B lead generation strategy to e-commerce sales and branding, Amura’s MarTech solutions can help your brand create a strong digital footprint and grow your business vertically.
