Manager of Sales Training and Development

Posted 22 Days Ago
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Rochester, NY, USA
In-Office
75K-85K Annually
Mid level
Agency • Digital Media • Design • SEO
The Role
Build and scale the company’s sales training program by designing onboarding and ongoing development, coaching representatives, reviewing calls, conducting assessments, maintaining playbooks, and using Salesforce performance data to improve ramp time, conversion, quota attainment, and retention. The role remains engaged with sales cohorts for 6–12 months, partners with sales leadership, mentors reps, and periodically participates in live sales opportunities to maintain selling credibility.
Summary Generated by Built In

Manager of Sales Training and Development
CGI Digital | HelloNation 

Full time - Hybrid/Remote 

About Us: CGI Digital is a full-service digital marketing company supporting local businesses to grow through good news, smart strategy and measurable results. We sell Edvertising, a proprietary platform that makes local businesses the trusted, credible authority in their market.

The Role: You’ll turn new reps into top producers, keep tenured reps sharp and help scale our sales department. You’ll own initial and ongoing training, build the HelloNation Sales Training Program from the ground up, and be the Sales Manager for all new cohorts. This isn’t a one-and-done workshop role.

What You’ll Do

  • Design and deliver new-hire training that cuts ramp time
  • Build repeatable programs, playbooks and systems that scale without losing quality
  • Partner with Sales Leadership so pipeline, training progress and performance drive coaching decisions
  • Stay embedded with reps through sales meetings, call reviews and one-on-ones
  • Train on prospecting, pipeline building, discovery, consultative selling, objection handling, closing and account growth
  • Give specific, actionable feedback on live and recorded calls
  • Validate readiness through assessments, role-plays and performance data
  • Track ramp time, skill adoption, conversion and quota attainment by cohort; report insights to leadership
  • Set the standard for accountability, bringing in proven outside best practices

What Success Looks Like

  • New reps ramp faster and hit early targets
  • Cohorts show measurable gains in conversion and quota attainment 6–12 months out
  • A scalable program backed by Salesforce reporting
  • A culture where coaching is constant and expected

Required Qualifications

  • Training Experience: 3+ years of sales training, with measurable impact on ramp time, performance or retention
  • Scaling & Ongoing support: Experience helping scale a sales team, including training and supporting reps well beyond onboarding as their Manager
  • Selling Credibility: A proven record of meeting or exceeding sales goals, and comfort joining live HelloNation sales calls to model discovery, presentation, objection handling and closing for the team
  • Background: Sales Manager, Team Lead, enablement professional or adult-learning instructor

Preferred Qualifications

  • Familiarity with SPIN, Challenger, Sandler or similar sales frameworks
  • Strong facilitation and coaching skills, in person and virtually
  • Experience in digital marketing, advertising or media

Compensation & Benefits

  • Starting base salary range: $80,000–85,000
  • Eligibility for performance based bonuses
  • Benefits: Health, dental and vision insurance; 401(k); PTO and paid family leave; basic life insurance; employee wellness platform

Why Join Us
Shape sales training at a company with an innovative, fast-growing product, working side by side with Sales Leadership

Skills Required

  • Periodically participate in live sales opportunities and demonstrate discovery, presentation, objection handling, and closing techniques.
  • 3+ years of sales training experience with measurable impact on ramp time, performance, or retention.
  • Experience scaling a sales department and a Salesforce program.
  • Experience delivering initial and ongoing training, including supporting representatives 6–12 months after their cohort.
  • Proven record of meeting or exceeding sales goals, with strong prospecting, pipeline, and deal-progression skills.
  • Background as a Sales Manager, Team Lead, enablement professional, or adult-learning instructor.
  • Strong command of consultative and insight-based selling methodologies.
  • Experience with SPIN, Challenger, Sandler, or similar sales frameworks.
  • Excellent facilitation and coaching skills, both in person and virtually.
  • Digital marketing experience selling, leading, or training in digital marketing, advertising, or media.
  • Strong Salesforce reporting skills and familiarity with LMS and virtual training tools.
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The Company
HQ: Rochester, NY
300 Employees

What We Do

CGI Digital | HelloNation is a digital media and storytelling platform and full-scale marketing company dedicated to helping organizations, businesses, and municipalities share their expertise and positive impact. With over three decades of experience, they specialize in professional video production, digital content, and online media, utilizing powerful storytelling to strengthen visibility and credibility for the communities and clients they serve.

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