About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Job DescriptionGet to Know the Team
The Regional Deliveries Strategy team drives key decisions that shape the future of Grab's Food and Mart businesses across Southeast Asia. We work with country teams, product, commercial, operations, and marketing to solve complex problems, launch strategic initiatives, and unlock growth across our markets.
Get to Know the Role
We're hiring a Strategy Manager focused on category strategy for GrabMart, our on-demand groceries and essentials marketplace. This is not a category manager role — you won't be managing SKUs or daily P&Ls. Instead, you'll drive the strategy behind our category growth: What should we build? Where do we have gaps? How do we unlock the next phase of category expansion?
You'll work regionally, across markets, to identify strategic opportunities, shape priorities, and partner with cross-functional teams to scale high-impact initiatives.
You will report to the Head of Online Deliveries Strategy, and this role is based onsite in the Grab Kuala Lumpur, Malaysia office.
The Critical Tasks You Will Perform
- Develop and evolve GrabMart's category strategy — identifying where and how we win across key missions (e.g. fresh, snacks, health, home).
- Conduct deep dives into performance data, customer needs, and competitor dynamics to shape recommendations.
- Design region-level strategies that are scalable, and collaborate with local teams to localize and execute them.
- Align with product, marketing, and commercial teams to drive cross-functional go-to-market plans for priority categories.
- Track impact and iterate on what works — bringing a test-and-learn mindset to category growth.
Who We Are Looking For
- You're curious about customers, markets, numbers, competitors, and how everything fits together.
- You love connecting the dots across multiple problems, teams, and data sources — and you don't stop at obvious answers.
- You think in first principles, ask great questions, and get energy from navigating ambiguity.
- You turn ideas into action — not just crafting smart plans, but driving them through to impact.
What Essential Skills You Will Need
- A minimum of a bachelor's degree in Business Administration, Economics, Marketing, or a related field is required.
- 5+ years of experience in strategy-related roles — consulting, ecommerce, FMCG, retailing or similar.
- Experience turning insight into execution, particularly around category or customer segment strategies.
- Familiarity with eCommerce, retail, or marketplace models is a strong plus.
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For At Grab
We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
Top Skills
What We Do
Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia.
