Why This Role Matters
What You’ll Own
- Own positioning, messaging, value propositions, and GTM strategy for assigned products.
- Drive end-to-end GTM for new product launches, feature releases, and product marketing campaigns.
- Partner with Product to understand the roadmap, define personas, and build narratives around product innovation.
- Create product marketing assets including pitch decks, one-pagers, case studies, battle cards, explainer content, and sales collateral.
- Build and optimise product onboarding, in-app messaging, CLM journeys, and other initiatives that drive feature adoption.
- Conduct competitive analysis and market research to sharpen positioning and identify opportunities.
- Partner with Brand, Demand Gen, Sales, BD, and Merchant Success on campaigns, webinars, and product-led initiatives.
- Enable customer-facing teams with product training, sales enablement material, and regular product updates.
- Track product adoption, customer feedback, and funnel metrics to measure impact and continuously improve GTM programs.
Who You Are
- 3-6 years of experience in Product Marketing, preferably in B2B SaaS or eCommerce technology.
- Strong understanding of the D2C/eCommerce ecosystem and key buyer personas including founders, marketers, and growth leaders.
- Strong storytelling, copywriting, and communication skills with the ability to simplify complex products.
- Comfortable creating decks, one-pagers, sales collateral, and other GTM assets.
- Strong cross-functional experience working with Product, Design, Sales, Marketing, and Customer Success teams.
- High ownership and a bias for action; you’re comfortable operating in ambiguity and driving outcomes independently.
- An early adopter of AI tools who actively uses them to improve speed, quality, and efficiency.
Skills Required
- 3-6 years of experience in Product Marketing
- Experience in B2B SaaS or eCommerce technology
- Strong understanding of the D2C and eCommerce ecosystem
- Understanding of buyer personas including founders, marketers, and growth leaders
- Strong storytelling, copywriting, and communication skills
- Ability to simplify complex products
- Experience creating decks, one-pagers, sales collateral, and other go-to-market assets
- Cross-functional experience with Product, Design, Sales, Marketing, and Customer Success teams
- High ownership and bias for action
- Ability to operate in ambiguity and drive outcomes independently
- Active use of AI tools to improve speed, quality, and efficiency
What We Do
GoKwik is a data & technology led enabler, building a full-stack solution suite for eCommerce and D2C brands to help them unlock business growth. Embarked on a mission to democratise the shopping experience, GoKwik enables eCommerce brands to deliver superlative customer experience across the shopping funnel thereby boosting conversion rates and revenue growth. It also solves for other critical pain points of the industry such as COD RTO (Return to Origin) and helps brands manage the RTO problem while offering COD as a payment channel. With its recent addition of a third product: KwikChat, GoKwik is solving for low ROIs on marketing campaigns through 30+ Whatsapp use cases such as abandoned cart recovery, click to whatsapp ad campaigns & headless checkout. 1 in 3 shoppers is already shopping on the GoKwik network that has helped 500+ brands scale their businesses with higher GMV realisation & profit margins. It is helmed by Chirag Taneja (Co-Founder and Chief Executive Officer), Vivek Bajpai (Co-Founder and Chief Technology Officer), and Ankush Talwar (Co-Founder and Chief Data Scientist). GoKwik is backed by investors such as Sequoia Capital, Matrix Partners India, RTP Global & Think Investments. GoKwik's team has deep knowledge in the space of eCommerce with people having previous experience in Flipkart, Razorpay, Swiggy, Myntra, Nykaa, and more.
