Manager, Performance Marketing

We’re seeking a strategic and hands-on Manager of Performance Marketing to lead a team of performance marketers across user acquisition channels for both mobile and web. This is a high-impact leadership role focused on building a best-in-class acquisition program that drives sustainable growth across onX’s suite of products and supports the full customer lifecycle. 

You will develop and execute a comprehensive strategy for paid digital channels to drive user acquisition, impact on retention and revenue growth. This includes scaling performance marketing programs across platforms, optimizing spend efficiency, and collaborating closely with cross-functional teams to align acquisition with long-term business objectives.

As a Manager of Performance Marketing, you’ll be responsible for both team leadership and strategic execution — guiding user acquisition (UA) strategy, scaling paid media programs, optimizing performance in a privacy-first world, and working cross-functionally with partners in vertical marketing, product marketing, creative, analytics, and finance. You’ll also play a key role in developing and supporting high-performing individuals on the team, helping them grow in their roles and advance their careers. This role reports to Sr. Director, Growth Marketing.

• Lead paid acquisition strategy and performance, including setting UA targets that align with top- and bottom-line business goals, as well as overseeing forecasting, budget management, conversion rate optimization, and efficient growth across key channels and across a diverse team
• Lead and develop a high-performing team of growth marketers focused on UA across mobile and web; provide coaching, feedback, and career development support
• Refine and operationalize LTV:CAC models in partnership with Finance and Analytics to guide performance goals and budget decisions
• Use data to drive decisions, uncover actionable insights, inform targeting strategies, diagnose performance trends, and optimize marketing investment across the funnel
• Partner with cross-functional teams (Product Marketing, Brand, Creative, BI, Finance, and Vertical Marketing) to launch campaigns that support top- and bottom-line business outcomes, and facilitate and refine cross-functional operating models to optimize impactful collaboration
• Craft and execute multi-year UA strategy, with a forward-looking view on the evolving privacy landscape, adoption of AI, and cross-channel lifecycle integration
• Drive strategic roadmap conversations with major advertising partners (e.g., Meta, Google, Apple, TikTok) to advocate for business needs and shape partner innovation
• Champion experimentation, foster a culture of testing and learning across creatives, channels, and targeting
• Clearly communicate performance insights and growth strategy to executive leadership through data-driven narratives
• Contribute to campaign execution when needed, bringing deep hands-on knowledge of paid social, paid search, programmatic, app install campaigns, and measurement tools
• Be a thought leader in marketing measurement, including practical application of last-touch, incrementality testing, MMM, and blended attribution
• Navigate the post-privacy mobile marketing world, including ATT, SKAN, and first-party data strategies
  

• Seven (7) or more years of experience in growth or performance marketing, with a proven track record of driving measurable results across paid digital channels.
• Three (3) or more years of experience directly managing a team of 3 or more, with demonstrated success in hiring, team building, people development, and navigating change management. This role requires strong leadership capabilities and a passion for coaching and scaling high-performing teams.
• Experience in B2C mobile app marketing, ideally in a subscription-based business model, with a strong grasp of how acquisition connects to activation, retention, and monetization
• Experience managing user acquisition (UA) across multiple verticals or business units
• Strong domain expertise in both mobile and web UA, including campaign execution and channel management.
• Proven experience managing large-scale UA budgets and forecasting performance tied to business KPIs.
• Strong strategic thinking combined with the ability to roll up your sleeves and execute.
• Expertise in measurement strategy and tools (e.g., SKAN, incrementality, MMM, MMPs).
• Experience building and maintaining strong cross-functional partnerships.
• Comfortable presenting complex performance trends and strategy recommendations to senior leadership.
• Highly organized, accountable, and adaptive — thrives in a dynamic and fast-paced environment
• Passion for innovation, testing, and pushing boundaries of what performance marketing can achieve
• A shared passion for and ability to demonstrate onX’s Company Values
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel a minimum of six (6) times a year for multiple days to a corporate office or other onX strategic location, such as a Basecamp.

Though not required, we would be thrilled to consider candidates with any of the following:

• Experience in the outdoor and mapping app space.
• Experience working both at an agency and in-house, with a strong understanding of how UA strategies differ across environments and how to scale programs effectively in each.

onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, “Basecamp,” or “Connection Hub”.

• Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option.
• Basecamps: onX’s Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure.
  • Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. 
• Connection Hubs: onX’s Connection Hub locations are smaller, emerging communities of distributed team members.
  • Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; the Bay Area of California, and Vermont.

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $134,000 to $185,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan 
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at [email protected]. 

Position open until filled. 

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