At Apple Leisure Group, we care for people so they can be their best. We deliver distinctive experiences for our guests, while providing a world of understanding and care. We strive to be the first choice in vacation travel, enriching lives and uniting the world.
Grow your career as a successful Manager - Partnership Marketing within ALG Vacations. In this role, you will manage hotel & supplier cooperative marketing relationships and become an expert on your hotel & supplier products. You will also negotiate and manage cooperative marketing budgets and create the strategic supplier marketing plans across all of ALGV's vacation brands. This is a critical role for the communication and collaboration of all of the sales & marketing teams (internal and external) that have an effect on maximizing ALGV marketing spend and ultimately the return on investment (ROI) from those efforts. As the main liaison for Apple Leisure Group and our hotel suppliers, you are the company's expert on brand, products, culture, marketing strategies and relationships with assigned supplier accounts.
A successful Manager - Partnership Marketing will:
- Collaborate with B2B/B2C channel leadership to lead, identify and create new campaign opportunities for supplier integration to attain budget goals and align with hotel & supplier needs.
- Develop and cultivate relationships with ALGV's suppliers with day-to-day engagement and in-market presence while managing their marketing strategy and budget.
- Collaborate with marketing & SE analyst team member to analyze partner marketing campaign results and provide recommendations on how to further enhance & drive sales for partner campaigns. Lead the development of how to communicate results to our partners.
- Oversee annual strategy for supplier dedicated campaigns in conjunction with marketing & partnership marketing leadership.
- Identify new funding opportunities and collaborate with ALGV channels on integration with channel strategies.
- Provide annual funding & override agreement recommendations to leadership and be able to independently drive negotiation conversations with suppliers.
- Strategically place marketing tactics & provide recommendation to hotels on how to position their product.
- Effectively communicate multiple brand visions, marketing strategy, initiative goals, and tactics in quarterly business reviews.
- Lead all components of supplier marketing initiatives: Provide direction to internal team on tactic timing, manage activity, align on creative messaging, track and analyze performance, and provide ROI to suppliers.
- Ensure brand standards and supplier requirements are met via proofing landing pages, press releases, emails, etc. to ensure marketing message, content, and imagery aligns with supplier and brand expectations.
- Demonstrate a commitment to ALG core values.
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
A successful Manager - Partnership Marketing will have:
- Bachelor's degree (BA) from four-year college or university preferably in Marketing; or equivalent combination of education and relevant experience.
- Knowledge of business and management principles involved in strategic planning, project management, and coordination of people and resources.
- Strong interpersonal skills with the ability to create and maintain strong relationships with suppliers and team members.
- Knowledge of principles and methods for promoting products and services, including marketing strategy and tactics.
- Proficient in Advanced Excel, PowerPoint, Think Cell, Tableau or Power BI experience.
- Create win-win solutions using knowledge and data that benefit all parties, showcase value of opportunities and persuade others to engage.
- Effective negotiation/selling skills.
- Ability to proactively engage with internal and external contributors to deliver desired results.
- Strong oral and written communications skills.
- Ability to work independently, with strong initiative and time management skills.
About Apple Leisure Group
As North America's only vertically integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising:
- Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands
- Resort Brand Management: management of 5-star and 4-star luxury resorts
- Destination Management Services: Best-in-class destination management services provided by Amstar® DMC and Worldstar®
- Loyalty Program: Exclusive loyalty program Unlimited Vacation Club®
- Technology Solutions: Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.
To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com.
About APPLE VACATIONS
The # 1 vacation brand in the world for packages to Mexico and Dominican Republic, offers the convenience of one-stop shopping. Apple Vacations® clients have access to flight, hotel, and transfers - they can also choose an all-inclusive resort where meals, drinks, and more are included - all for one affordable price.
Our Values
At ALG, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate:
Empathy • Integrity • Respect • Inclusion • Experimentation • Well Being
ALG's Commitment to Diversity & Inclusion
Living our purpose of caring for people so they can be their best means that we are committed to a workplace culture grounded in diversity and inclusion where Colleagues feel welcome and encouraged to fully participate in the organization. With the value of INCLUSION, we respect all the ways our Colleagues are individually unique and foster creativity and engagement in respectful environments.
Benefits at a Glance
We offer competitive salaries and a comprehensive benefit package to our U.S. based employees:
- Medical, Dental and Vision Insurance
- Basic Life Insurance
- Short & Long Term Disability
- Paid Parental Leave
- Corporate Wellness Program
- Travel Discounts & Deals
- Paid Time Off & Holidays
- 401(k) Plan with Company Match
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.
What We Do
As the nation’s only hospitality company possessing a vertically integrated business model, Apple Leisure Group holds a unique niche in the U.S. travel industry. Our robust infrastructure leverages the expertise of our industry innovators to deliver exceptional value and inspired luxury to discerning travelers.
With the unparalleled reach of our Vacations brands, Apple Vacations, BeachBound, Blue Sky Tours, CheapCaribbean, Funjet Vacations, Funway Holidays, United Vacations, Travel Impressions, and Southwest Vacations driving distribution, Apple Leisure Group is the nation’s largest provider of charter flights, and the largest vertically integrated seller of all-inclusive vacation packages in the USA to Mexico, the Dominican Republic and Jamaica worldwide.
Together with AMResorts’ award-winning hotel brand management and marketing services, Worldstar, a full-service Destination Management Company based in Hawaii; Amstar dmc’s position as Mexico and the Dominican Republic’s largest destination management company; the popularity of our exclusive Unlimited Vacation Club travel program; and Trisept Solutions, the technology solutions innovator, Apple Leisure Group epitomizes the collective power of individual strengths.
