Manager, Paid Social (VaynerCommerce)

Job Title: Manager, Paid Social

Reports to: Associate Director, Paid Social

Who We Are:

VaynerCommerce is a Growth Engineering Firm. Initiated in 2018, it officially launched in 2020 as a new type of firm for modern brands to partner with to drive sustainable growth. VaynerCommerce is a digital-first firm that takes an engineering approach to drive sustainable growth. It was started by former early Shopify Plus employees and was born from the frustration that brands were left with no good options in the market when it came to building sustainable online customer growth. VaynerCommerce services as a strategic partner, with an implementation arm across data science, engineering, design, financial modeling, media & creative, and merchandising for brands that want to sustainably grow their Direct-to-consumer business. VaynerCommerce works across Fortune 100, Venture Capital, and Private Equity-backed consumer brands.

We’re rigorous about how we build our team, and the work we focus on. We’re building some of the most complex solutions in the world of Commerce which requires hard work, collaborative teams, and creative problem-solving.

Role Summary:

The Media Manager will play a pivotal role in driving day-to-day campaign execution, optimization, and reporting across our acquisition channels, with an emphasis on paid social, including (but not limited to) Facebook, Instagram, TikTok, and other emerging channels. The Manager will also work cross-functionally to keep internal and external teams informed of overall paid performance, lead creative briefs, troubleshoot tracking and pixels, and help identify new growth opportunities.

What You'll Be Doing:

• Own the day-to-day execution, reporting, and optimization of paid social across a number of clients (7-figure annual budget largely driven by Facebook)
• Leverage and develop your domain expertise, test design skills, stakeholder management, and creativity to drive performance across multiple brands in different industries
• Report to key stakeholders on high level wins, challenges, and provide recommendations on how to meet goals
• Use data to uncover opportunities to optimize performance across the funnel (new ads, ad placements, landing pages, etc.)
• Partner with our Creative team to ideate, develop and test new ad concepts that deliver on client goals
• Opportunity to expand responsibilities to include additional channels, platforms, and strategies

What We're Looking For:

• 2-3 years of direct experience running paid social Conversion campaigns, ideally for a D2C subscription brand
• Experience with A/B + multivariate testing to improve performance for digital channels
• Analytical approach to performance marketing and decision making
• Rigorous creative testing methodology and ability to communicate findings to in-house creative team in a way that leverages creative to improve channel performance
• Strong understanding of standard media metrics (CPM, CPA, CTR, etc)
• Understanding of media attribution

Preferred:

• Proficient with Facebook Ads Manager, TikTok Ads Manager, Snap Ads Manager, Google Analytics, Microsoft Excel, Tableau etc.
• Proven ability to manage multiple projects effectively within deadlines and manage time and priorities effectively within a fast-paced environment
• Analytical and quantitative skills, meticulous
• Effective communication & teamwork skills, perseverance, self-motivated
• Resourceful problem solver

• Adaptable to a high pace start-up like environmentAdvanced skills in Excel including pivot tables, V-Look Ups, and macros

Skills:

• You live for today’s digital & mobile consumer, driven, and hungry to succeed, always looking to learn more.
• You want to have an impact and are passionate about the work you do.
• Proven ability to build quick and strong relationships with clients
• Excellent written and verbal communication skills
• Quick learner
• High EQ
• Ability to maintain composure in high-pressure situations
• A constant curiosity to learn more