Manager, Paid Social Media

Purpose

The Manager, Paid Social Media, is the resident expert for all paid social programs and platforms.  They will plan, implement, manage and report on all paid social platform campaigns across clients.  The ideal candidate will be able to act as the internal and client-facing authority on paid social platforms, should have the ability to find key performance insights and be confident in communicating opportunities to clients.  As a team lead,  this role will guide the development of junior team members, establish best practices and strong core capabilities for the social team and agency, and be integrated within both planning and platform teams.

Responsibilities

• Oversee development of paid social media program strategies and analysis for clients, collaborating closely with Integrated Media Planning Team and Measurement Analytics teams.
• Partner with Integrated Media Planning and Organic Social/Content Strategy Teams to articulate the role of paid social within overall client media campaigns, as well as organic social strategy and influencer programs.
• Flawlessly execute paid media directly in social platforms including Facebook/Instagram, LinkedIn, and TikTok specifically. Coordinate with Integrated Media Team and Analytics for QA’ing campaign setup and trafficking.
• Actively seek out new ad products and technology advancements and be able to translate new updates and changes to client business goals and programs.
• Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences.
• Be willing to liaise with Creative Teams on best practices, new ad units, and opportunities.
• Train and oversee Junior team members in paid social program development.

Qualifications

• Working knowledge of the paid social media space and related self-serve platforms, including FB/IG, LinkedIn, Twitter, Snapchat, TikTok, Pinterest
• Ability to think creatively about challenging analytical problems and problem-solve
• Experience in delivering initiatives on time with ability to manage multiple campaigns in a fast-paced setting
• Excellent verbal and written communication skills; the ability to distill ideas and analysis to a non-technical or non-mathematical audience
• Demonstrable ability to take ownership and accountability, and act on client goals and objectives in a technical environment
• Comfortable with test and learn approach for best practice sharing
• Flexible, team-oriented collaborator
• Must be able to analyze data and draw critical insights to identify opportunities and make specific recommendations

Requirements

• 4-6 years experience at an agency or in-house brand marketing team
• Experience in self-serve paid social platforms (listed above)
• Knowledge of Google Data Studio, Google Sheets/Excel, and general data analysis a plus
• Experience crafting and delivering client reporting and presentations